Born and raised in Adelaide, South Australia, Andrew spent 11 years in Sydney, where he met and married his wife, Samantha before relocating to London in 2006 to establish the UK office of Seeker Wireless, a location based services company.

Andrew is an internationally renowned thought leader in the fields of digital transformation and enterprise social collaboration.

Currently, Andrew is Global Managing Partner, Social Consulting at IBM based in London, and leads a team of professionals across the world providing strategic advice and delivering complex projects across all industries.

Previously, Andrew was CEO of leading social influence platform Kred, and presents at international conferences on a regular basis, while maintaining a well-read blog at about digital transformation and social business trends.

Andrew is a member of the South Australia Club, a group of London based South Australians and prominent figures who meet regularly to promote the benefits of the region to a UK audience. The club was started by the Agent-General, Bill Muirhead in 2011.

He is also a member of the International Markets Advisory Board, a group of South Australian Expats who advise the Agent-General in London on marketing initiatives to promote South Australia.

He firmly believes that “in order to get digital, you need to be digital”.