Andrew Grill - Media Articles 2007 - 2009

Andrew Grill is regular contributor to the European and Australian media on topics related to
mobility, mobile advertising, convergence and fixed mobile substitution.
Listed below are some recent contributions.

Andrew is available for media interviews and comments
media contact details for Andrew Grill can be found on the contact page.

Items from 2005 - 2006, 2004, 2003, 2001 - 2002 and 2000 also available.

September 2009

Sky News report on Techno Addiction - see the full report

February 2009

Andrew speaking on a panel at Mobile World Congress in Barcelona with Tanya Field from O2 Telefonica and Henry Stevens from the GSMA.

See the full 14 minute video on the Telecom TV site, or visit London Calling for more background on the presentation.

Andrew speaks to Peggy Anne Saltz from bNet.TV about the Gigafone Ochre proposition at the Mobile World Congress in Barcelona.
View directly at Youtube.

January  2009

Andrew Grill talks to Jonathan Macdonald about mobile advertising.

See the video on Vimeo.

October 2008

Andrew Grill provided a a guest column on MSearchGroove about the issues facing the adoption of mobile advertising.  Peggy introduced the column below.

I’m pleased to have him back on MSG, and encourage you to peruse his popular mobile advertising blog London Calling, where he is also hosting this week’s Carnival Of Mobilists (highlighting the best posts from the brightest in the blogosphere, including a summary post outlining my own mobile advertising white paper).

Following Andrew’s thought-provoking string of posts on the recent Mobile Marketing Association event in Budapest, I caught up with him to ask where mobile advertising is and why it isn’t further. His views may surprise you.

June 2008

Andrew featured on Mobile Europe TV at Femtocells Europe

Mobile Europe TV (part of Mobile Europe) interviewed Andrew at Femtocells Europe in June 2008.  Andrew spoke to Keith Dyer from Mobile Europe about how Seeker Wireless can help Femto manufacturers.

Click the image to play the video.

February 2008

Andrew featured on Mobile Europe TV at Mobile World Congress

Mobile Europe TV (part of the leading industry publication Mobile Europe) interviewed a range of companies at MobileWorld Congress in Barcelona in February 2008.  Andrew Grill was interviewed by Mobile Europe TV on the Seeker Wireless solution around Fixed Mobile Substitution and Mobile Advertising.

Click the picture, or visit the Mobile Europe TV site to see the video.
 

Andrew Grill featured on MSearchGroove.com about zone detection for mobile advertising

Andrew Grill provided a guest column on MSearchGroove about how Zone Detection is poised to drive new location-based mobile advertising services.

The excitement at last week’s Mobile World Congress may be about location-based communications services and advertising, but Andrew Grill, General Manager of Sales & Business Development at location technology provider Seeker Wireless, argues that basing the delivery of contextual content & advertising on our traditional understanding of location is not enough. He offers another solution that covers all the bases.

When Peggy asked me to write a guest column for MSearchGroove, I jumped at the chance, as it gives me an opportunity to correct many of the myths surrounding location technology and make a case for zone detection - a concept that will take targeted mobile advertising to a new level.

The blogosphere is buzzing with news and views about how easily location can be combined with other demographic and customer specific information to provide a more targeted proposition for advertisers. However, the fact that location services have not yet crossed the chasm is proof that providing a location element to mobile advertising is a lot tougher than we think.

As I suggest in the title of this post, location technology has yet to really make its mark on mobile services. In short, location has been “lost” for some time, discredited by hype and hyperbole since the late 1990s. As an industry, we have only ourselves to blame.

Read the full article on the MSearchGroove website.
 

December 2007

Accurate home zones hold key to FMC: Telecoms Europe December 2007 page 23-24.
Read the article online.
 

November 2007

Interview: Andrew Grill, Seeker Wireless, on their location based technology

Interview by Alun Lewis with Andrew Grill on Location Based Services.
Read the article online.

Home Thoughts - article for Informa GSM-3G Com world series by Vaughn O'Grady.

Read the article in full here.
 

September 2007

Why accuracy is key
Andrew Grill, General Manager of Sales & Business Development at Seeker Wireless examines the reasons behind the disappointing performance of location-based cellular tariffs and services.
Visit the land mobile website

Mobile 2.0? More like Smoke and Mirrors 2.0
If all you knew about UK telecoms came from TV adverts and the consumer press, you could be forgiven for thinking that the status quo hadn’t changed much since the late 1990s. Dig a little deeper and you’ll find that more than a few roles have been reversed. Includes commentary from Andrew Grill, General Manager of Sales & Business Development at Seeker Wireless. 
Download article from Telecoms.com, published by Informa Telecoms and Media reprinted with permission.

July 2007

Interview: Andrew Grill, GM Sales and Marketing of Seeker Wireless on location based services
Seeker Wireless has developed solutions to provide location based services on existing unmodified 2G and UMTS handsets. Richard asks Andrew Grill an open question on his view of the future of wireless based location services.
Download Article

March 2007

Location-based technologies need to evolve with the times
Andrew Grill, General Manager of Sales & Business Development at Seeker Wireless discusses how high-accuracy location-based technology, designed for the telecommunications industry, can be used in the haulage industry to track vehicles and locate specific consignments.
Download Article

February 2007

Dean Bubley of Disruptive Analysis meets Seeker Wireless and talks about the company’s clever technology.
Download Article

February 2007

Seeker Wireless
Charlotte Patrick and Katja Ruud meet Seeker Wireless at 3GSM World Congress and compare Seeker Wireless’s technology to the Cell-ID alternative.
Download Article
 

February 2007

The danger of disappointment
Fixed Mobile convergence (FMC) is a concept to be applauded and if it achieves its aims, it is set to make all our lives easier. The noble aim of FMC is to marry the convenience of mobile with the high quality and speed of fixed line communications but if FMC isn’t well executed it could leave us all disappointed, writes Andrew Grill, General Manager and Head of Sales at Seeker Wireless.
Download Article Page 1
Download Article Page 2
 

January 2007

Mobile Handset Analyst – Handsets Hinder Use of GPS says Andrew Grill (page 11)
Reprint from Mobile Handset Analyst, published by Informa Telecoms and Media.
Download article

Items from 2005 - 2006, 2004, 2003, 2001 - 2002 and 2000 also available.

Last updated June, 2010
Contact details for Andrew Grill can be found here.