The Cynics’ guide to social in the B2B space

When:
25/09/2014 @ 16:30 – 19:30 Europe/London Timezone
2014-09-25T16:30:00+01:00
2014-09-25T19:30:00+01:00
Where:
RSA London
8 John Adam Street
London WC2N 6EZ
UK

social-media-week

Andrew joined an engaging panel during social media week looking at social in the B2B space.

Many of the more well known case studies and success stories of social media in recent years have been in the consumer realm. The corporate and B2B space seem to get overlooked, with assumptions made about what social media can and can’t deliver for a business. In fact half of B2B marketers rank social media marketing as the most difficult activity to get right.

Presenters:
Helen Dunne – Editor, Corp Comms Magazine
Andrew Grill, Global Partner, Social Business, IBM
Steven Woodgate – Windows Phone Marketing Manager, Microsoft
Lewis Webb – Digital Director, Text100

You can watch a replay of the panel below.


View Andrew's upcoming engagements, watch his presentation showreel, or view previous speaking engagements from this year, 2015, and 2014. View all engagements since 1999 in the speaking archives.

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