Building & Sustaining an Audience in a Social World

When:
30/09/2015 @ 09:00 – 10:00 Europe/London Timezone
2015-09-30T09:00:00+01:00
2015-09-30T10:00:00+01:00
Where:
Doubletree by Hilton – Tower of London
7 Pepys Street
London EC3N 4AF
UK

Andrew will be speaking at the Brand2Global Conference on September 30th 2015 from 9:00 AM – 9:45AM in London. More on is topic and the event below.

 

Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social World

Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.

As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?

In this session, we’ll discuss:
·    Building a community across various channels
·    How to sustain and grow your audience and advocates
·    Case studies of brands doing it right

Event Info:
Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue.  More at the conference website.


You can find Andrew's next speaking engagements on the upcoming engagements page, or view previous speaking engagements from this year, 2015, 2014 or view the entire archive since 1999.