A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile).
The campaign is being seeded across mobile sites – you can see the call to action [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London.
Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising.
First up was Gary Gale [...]
By Andrew Grill
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November – hosted by Google at their offices in Victoria.
Christopher Osborne has put together an exciting program for the first event with three exciting presenters:
Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies)
CloudMade/Open Street Map – Nick Black (CloudMade)
Location Based Advertising [...]
By Andrew Grill
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Posted November 19, 2008
in location
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Tagged cloudmade, Developers Meetup, Gary Gale, Geo Mobile, google, lba, lbs, location, location based services, london, Nick Black, november 27, Open Street Map, yahoo
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On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London.
The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group.
I was joined by Justin Davies from NinetyTen, and Gary Gale from [...]
By Andrew Grill
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Posted September 25, 2008
in conference
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Tagged bcs, british computer society, buddyping, geoblog, google, lbs, location, maps, vodafone receiver article, yahoo, zone detection
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Head over to msearchgroove for my next guest post on location – with a roundup of some emerging location based applications that have started to hit the market.
A summary of the post – titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below.
In-Brief: MSG’s favourite LBS pundit Andrew Grill turns [...]
By Andrew Grill
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Posted June 16, 2008
in location
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Tagged advertising, bright kite, cell-ID, fire eagle, google, gypsii, locatik, location, location applications, locr, msearchgroove, nokia maps, rummble, ShoZu, skyhook wireless, sniffu, WiFi, yahoo
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When not spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile. A summary of each one is presented below with links to their websites. What I have seen in the first few months of the year is a rapid [...]
By Andrew Grill
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Posted March 30, 2008
in social networking
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Tagged fireeagle, geotag, go, google, gps, gypsii, jaiku, locatik, location, locr, Loki, mobile, networking, Nokia, presence, rummble, ShoZu, skyhook, social, wireless, yahoo, zonetag
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Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around “the end of the GPS party”. Read the full article here
Quoting from Gigaom “SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to [...]
By Andrew Grill
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Posted March 25, 2008
in location, mobile
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Tagged eagle, fire, google, gps, location, mobile, navigation, networking, pnd, sirf, social, yahoo
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By Andrew Grill
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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Over on the excellent MSearch Groove website, Peggy Anne Salz gives us a preview of a very interesting report to be released at Mobile World Congress in Barcelona next month. The real attraction is the Netsize survey, the company’s first-ever online poll of some 1,800 industry professionals.
Two key takeouts – respondents to a survey for the Netsize Guide (a [...]
