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Tag Archives: Xtract

Access to global, open and transparent funding now a reality for tech startups

I received this interesting piece of news from Jouko Ahvenainen who apart from being one of the founders of Xtract is also the Chairman in Grow VC, the pioneer of a new funding models for start-ups. They launched an invitation-only beta last Tuesday, and is aimed at mobile and web start-ups.
Jouko tells me that this [...]

By Andrew Grill | Posted July 5, 2009 in venture capital | Tagged capital, funding for start-ups, fundraising, Grow VC, growvc, Jouko Ahvenainen, mobile startup, simple funding models, start up, stratup, transparent funding, VCmventure capital, venture capital 2.0, Xtract | Comments (3)

Xtract launches industry’s first social intelligence solution as a service

I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously.
Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will [...]

By Andrew Grill | Posted May 20, 2009 in social networking | Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com | Comments (136)

Gigafone launches Ochre a new digital advertising marketplace with nine partners

Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners.�
The reason I am excited, is that as part of my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely

A truly open [...]

By Andrew Grill | Posted February 16, 2009 in mobile | Tagged Aditon, barcelona, demographic targeting, Gigafone, Icom Group, Liquid Air Lab, mobile advertising solution, mobile world congress, MWC, Ochre, open digital marketplace, OwnSkin, Palringo, Sponge Group, Vizimo, Xtract, Yodel Digital | Comments (4)

Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.
Knowing that thought leaders Alan [...]

By Andrew Grill | Posted February 12, 2009 in advertising | Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract | Comments (2)

Review of must read new social media marketing book

UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]

By Andrew Grill | Posted December 28, 2008 in social media | Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract | Comments (5)