I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]
By Andrew Grill
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Posted January 13, 2010
in social media
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Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp
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An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008.
This is a show “all about advertising”, and quoting from a recent story in Campaign below
The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer refers to [...]
By Andrew Grill
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Posted March 15, 2009
in advertising
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Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp
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In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]
By Andrew Grill
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Posted September 29, 2008
in advertising
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Tagged campaign, economist, marketing, mobile advertising, mobile marketing, ogilvy, permission, quote of the week, scott seaborn, Sir Martin Sorrell, will collin, wpp
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Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today’s Financial times by Andrew Edgecliffe-Johnson titled “Advertisers welcome prospect of stronger rival to Google“, Sir Martin describes Google as a [...]
