As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it.
This post has been prompted by some research [...]
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mobile advertising – walking the talk
image credit: Michael Smetham
Many people are writing about mobile advertising – who’s getting it right, who will win and what the forecasts for 20XX will be – but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and those [...]