I’ve just seen the details for this year’s MIPTV to be held in Cannes April 12 – 16th.
From the conference agenda – where else would you find Shine Group’s Elisabeth Murdoch and Joanna Shields, News Corp’s Jonathan Miller, Sky’s Jeremy Darroch to name just a few in the same room.
MIP Digital kicks off with a [...]
By Andrew Grill
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Posted March 8, 2010
in conference
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Tagged aol, bbc, bt, cannes, Channel 4, conference, digital emmy, Elisabeth Murdoch, emmy, facebook, France Télévision Interactive, Hulu, Intel, ITV Marvel Entertainment and RTL Group, Jeremy Darroch, Joanna Shields, Jonathan Miller, microsoft, mipdigital, miptv, MTV, murdoch, news corporation, Nokia, Paramount Digital Entertainment, shine group, sky, Starz Media, The Walt Disney Company, vodafone, Warner Bros, youtube
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I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade!
When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing journey.
10 [...]
By Andrew Grill
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Posted December 15, 2009
in mobile
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Tagged @cotmobilists, Ajit Jaokar, carnival, cotm, Dr Jim Taylor, mobile, mobile advertising, mobile marketing, mobile social networking, mobilists, msearchgroove, orange, Orange On, peggy salz, Raj Singh, Rudy de Waele, social networking, Thibaut Rouffineau, Tomi Ahonen, vodafone, vodafone 360, Volker Hirsch
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Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]
By Andrew Grill
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Posted September 24, 2009
in social media, vodafone
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Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter
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According to a report in New Media Age, mobile internet usage has grown by 4% in Europe.
According to the Forrester report, some 24% of Europeans regularly access the internet on their mobile phones.
The research found mobile internet use increased over the past year, from 20%, and found the growth in take up increased for consumers [...]
By Andrew Grill
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Posted May 26, 2009
in mobile internet
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Tagged 3G, 4% mobile web growth, apple, barriers to growth, browsing, data roaming, Forrester, Forrester resrearch, hsdpa, iphone, mobile advertising, mobile internet pricing, mobile web, New Media Age, nma, sponsored informaton, Thomas Husson, unlimited data, vodafone
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Interesting release from the team at Vodafone about their mobile advertising roll-out.
Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets.
The full Vodafone release is here.
Vodafone announces today that it has fulfilled its ambition [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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Introducing a new section here – the end game. Every week I find things that I’d like to share with London Calling readers – things that are too short for a full blog post, but too long for a tweet. Those of you who do blog will know that it takes a lot of spare [...]
By Andrew Grill
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Posted May 8, 2009
in mobile
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Tagged blog, end game, Forbes, friday review, jonathan macdonald, MAMA, mobile advertising, Nokia app store, Nokia N97, Ovi, Ovi app store, post, symbian freak, tweet, twitter, vodafone
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Following a week of intensive meetings in Sydney, I thought I would pull my thoughts and observations together on the differences between the UK and Australian mobile markets. For those not familiar with my background, I am Australian and spent 11 years in Sydney working in the telco and online space.
I have spoken to so [...]
By Andrew Grill
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Posted May 5, 2009
in australia
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Tagged 3, australia, australian mobile market, australian perspective, capped plans, Jennie Bewes, mobile advertising, mobile broadband, online, optus, part 1, telstra, twitter, vodafone
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An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008.
This is a show “all about advertising”, and quoting from a recent story in Campaign below
The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer refers to [...]
By Andrew Grill
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Posted March 15, 2009
in advertising
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Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp
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With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking…
At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden?
Let’s check for the signs that app stores are really just a new type of walled garden:
- app store [...]
By Andrew Grill
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Posted February 28, 2009
in app store
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Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
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16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone
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If you are coming to London (or the UK) for business or pleasure anytime soon, you may want to look at a new deal from Vodafone that provides 1GB of pre-paid mobile broadband AND a USB modem all for £39.
What makes this deal different is that the included 1GB of data has a long expiry [...]
By Andrew Grill
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Posted December 29, 2008
in mobile broadband
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Tagged best tourist broadband deal london, Hotel WiFi alternative, hsdpa, london visitor tips, pre-pay mobile internet, prepay broadband, prepay mobile broadband, Starbucks WiFi alternative, topup and go, vist london, vodafone, vodafone 3G, WiFi hotspot
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I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]
By Andrew Grill
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Posted October 1, 2008
in opinion
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Tagged blyk, bmw, debate, dunnhumby, jonathan macdonald, mobile advertising, net imperitive, netimperitive, ogilvy, reactor mobile, roundtable, turkcell, vodafone, what is stopping mobile
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Marketing Week is reporting that 3 are going to launch a “Facebook phone” for Christmas. Quoting from the report:
Mobile operator 3 is launching the first handset to have a “Facebook button” that will take users directly to the site. It will be part of an “ultimate handset”, which will be launched for Christmas.
It is the first [...]
ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under. The model looks similar to that of Blyk, currently operating in the UK.
Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment below [...]
The Daily Telegraph newspaper in London has been running a series on the “Britain’s biggest private companies” over the last week or so – covering the top 10 retailers, property, manufacturers, food and drink, transport and leisure, business services, financial services, utilities, and resources companies in Britain.
As quoted from the Telegraph website:
Many of Britain’s biggest [...]
By Andrew Grill
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Posted August 22, 2008
in advertising
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Tagged advertising, Bartle Bogle Hegarty, bbh, british airways, daily telegraph, economist, guardian, jordans, media companies, mobile advertising, symbian, telegraph.co.uk, top 10 britain media companies, top 10 list, top ten, uk companies, vodafone
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I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated – it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]
By Andrew Grill
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Posted July 17, 2008
in opinion
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Tagged facebook, impedance, jonathan macdonald, location, mobile, mobile advertising, mobile impedance effect, mobile industry, mobile monday, vodafone
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UPDATE:Read a review of the LocalZone service in New Zealand PC World, were Ted Gibbons says “My verdict: the service works seamlessly.”
Auckland and London, July 3, 2008 – Seeker Wireless, one of the leading location based service technology companies announced today that its SeekerZone™ solution has been deployed to power the new Local Zone product [...]
By Andrew Grill
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Posted July 3, 2008
in PR
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Tagged fixed mobile substitution, home calling, home zone, homezone, local zone, local zone review, localzone, nz pc world, seeker wireless, ted gibbons, vodafone, vodafone new zealand, vodafone nz
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Vodafone New Zealand Media release: 30 June 2008
With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline.
Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again.
For the first time ever, [...]
By Andrew Grill
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Posted June 30, 2008
in PR
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Tagged fixed mobile substitution, fms, home phone, home zone, homezone, lbs, local calling, local zone, location, nz, seeker wireless, SIM, vodafone, vodafone new zealand
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I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here.
Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various uses [...]
Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour. For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, free landline calls in the UK BUT only 20MB of data included with a £15/month add-on plan. This severe limitation made me [...]
Following on from my earlier post mobile advertising – walking the talk, I thought I’d check out how “mobile ready” a number of well known blogs and sites are that talk about mobile advertising.
Luckily, many are already mobile friendly, in that viewing them from a mobile handset presents the mobile version or optimised sites. Andy Moore left a comment [...]
It is always a pleasure to spend some time with Bena Roberts from GoMo news, and I was able to have lunch with her last week during the MMA Event in London. I also caught up with Richard Saggers who is the current MMA Chair for EMEA and is also the head of Mobile Advertising [...]
Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro – to be completed in 2009. The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com.
Here, there is [...]
By Andrew Grill
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Posted April 19, 2008
in advertising, outdoor
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Tagged advertising, destination, dubai, economist, metro, mobile, naming, outdoor, rights, vodafone
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Posted from Barcelona Airport – on the way back from Mobile World Congress.
Logged onto the Kubi WiFi access point in the airport. Before connecing via my BT OpenZone roaming account, I thought I’d check the roaming charges – on Kubi access is 12.7p per minute! That’s £7.62 per hour!
In contrast, my Vodafone data card is just [...]
By Andrew Grill
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Posted February 15, 2008
in mobile world congress
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Tagged 3G broadband, 3gsm, airport wifi, arun, arun sarin, barcalona, mobile, mobile world congress, roaming, vodafone, WiFi
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Since my recent post on USB dongles vs Coffee shop WIFi Will the 3G mobile broadband “dongle” kill the WiFi hotspot market?, I received a number of follow up posts following the post being published on Carnival of the Mobilists.
Dean Bubley of Disruptive Analysis had a similar theme to his post on Joining the 3G [...]
By Andrew Grill
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Posted January 20, 2008
in mobile
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Tagged 3G, 3G stick, broadband, carnival, coffee, dongle, hsdpa, hspa, mobile, mobilists, starbucks, USB, vodafone, WiFi
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While I’d love to be there to hear these interesting speakers, sadly I will be in London on this day, but I thought the event should get some publicity so if you are in Barcelona on Monday 21st January, read on…
The first Mobile Monday Madrid of 2008 on January 21, 2008 covers Mobile Advertising. That [...]
The picture on the left (taken late December 2007) shows a more common sight than a few years ago. I have been using WiFi in Starbucks and other coffee shops for nearly 8 years now, and for I think the last 6 years I was predictably the only person on a laptop (connected to WiFi) [...]
By Andrew Grill
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Posted January 9, 2008
in mobile broadband
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Tagged 3, 3G, 3G broadband, bbc, bill thompson, coffee shop, dongle, high speed packet access, hsdpa, london, mobile, starbucks, vodafone, WiFi, WiFi hotspots, WiFi vs 3G
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Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London. It really shows you how digital creative will transform outdoor – well it made me stop, look and take a video of it!
This creative is being played out on High Definition flat panel LCD [...]
Source: siddey.wordpress.com
Having operated in “stealth mode” for nearly two years, Australian company Seeker Wireless has revealed that it is in the progress of deploying its high-accuracy mobile location based services enabling technology to a number of European mobile network operators. Formed in 2003, Seeker Wireless has developed a means to reach sub-100 metre location accuracy [...]
By Andrew Grill
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Posted September 21, 2006
in PR
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Tagged andrew grill, australian company, cell-ID, europe, femtocell, fixed mobile substitution, fms, gps, home zone, homezone, lbs, location, revenue leakage, seeker wireless, vodafone, vodafone romania
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