As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons.
Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying
“The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has to do [...]
By Andrew Grill
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Posted June 12, 2009
in retail
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Tagged 2D barcodes, barcodes, Giselle Tsirulnik, mobile barcodes, mobile coupons, mobile loyalty, mobile marketer, mobile marketing, mobile retailing, retail, Stephanie Kovner-Bryant, Unilever
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Interesting release from the team at Vodafone about their mobile advertising roll-out.Â
Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets.
The full Vodafone release is here.
Vodafone announces today that it has fulfilled its ambition [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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No sooner had I blogged about Microsoft’s view of 2019 with a great short video on mobile meets retail, I read in this week’s edition of New Media Age that Tesco (the UK’s largest retailer) has signed up Unilever to a trial of a mobile-based Clubcard scheme.
Article from NMA by Alex Farber below:
Tesco Mobile has signed Unilever as [...]
