Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, Foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare
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There is a great Social Media conference being held in London next week and looking at the conference program, it looks like being a great event and very timely. From their website…
Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in London.
Conference [...]
By Andrew Grill
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Posted March 12, 2010
in social media
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Tagged #SMWF, #ukelection, @SocialNetworkWF, barclaycard, Bebo, COI, facebook, Ikea, linkedin, london social media conference, Marks & Spencer, Mercedes-Benz, orange, social media conference, social media forum europe, twitter, UK Election, Virgin Atlantic
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As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it.
This post has been prompted by some research [...]
By Andrew Grill
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Posted March 6, 2010
in social media
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Tagged corporate experience, digital media skills, london recruitment, london social media skills, major players, MajorPlayers, marketing leaders, new media, new media skills, new technology, recruitment, revolution magazine, social media, social media expert, social media influencer, social media marketing, social media recruitment, social media skills, social media skills shortage, startup experience, twitter, walk the talk
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This article first appeared in the PointZero magazine, issue 2 October 2009.
It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash.
As rightly identified by Dave Evans in a recent post titled [...]
By Andrew Grill
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Posted October 16, 2009
in social media
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Tagged customer service, Dave Carroll, Dave Evans, engage, facebook, integrate, learn, listen, listen learn engage integrate, marketing, mind the gap, operations, pointzero, social business, social media, social media advertising, social media metrics, social media monitoring, social media platform, social thermometer, twitter, United, united breaks guitars
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This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]
By Andrew Grill
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Posted October 6, 2009
in social networking
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Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360
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I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]
By Andrew Grill
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Posted September 30, 2009
in social media
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Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite
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The short answer is no I do not believe so, otherwise I would not have set up @madeleinegrill’s twitter account for when she is older.
Last week I was asked by Sky News to provide comment on the issue of “Techno addiction”, as a result of a report by Northampton University, where a study of 1,200 people carried out [...]
By Andrew Grill
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Posted September 28, 2009
in social media
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Tagged addicted to text, Amelia Torode, attention deficit, bbc, blackberry, blackberry flashing light, blackberry light, blackberry orphans, distraction, email light, email overload, facebook, guardian, information overload, Mark Stone, Nada Kakabadse, Northampton University, Outlook, overload, productivity, Professor Nada Kakabadse, Sigel press, Sigel report, sky, Sky News, Sky News TV, social distraction, social media, social media addicts, social media children, social media orphans, social network anxiety, social network research, Susan Bailey, techno addcicts, techno addiction, Techno Addicts: Life Style Through Technology, twitaholic, twitter, twitter addiction, xobni
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Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]
By Andrew Grill
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Posted September 24, 2009
in social media, vodafone
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Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter
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Like many people in the UK, from time to time I have to call a support line for an internet or mobile / service provider about some sort of problem.
I am sure I am not alone at dreading the thought of making this call – being put on hold, having to push 1, 2 etc and [...]
By Andrew Grill
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Posted September 15, 2009
in customer service
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Tagged @BTCare, brands using social media, british telecom, bt, BT initiative, channel effectiveness, customer care, customer interaction, customer support, forward thinking, gotoassist, instant messaging, IVR, listen learn engage integrate, new ways, twitter
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I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
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Posted September 14, 2009
in featured, social media
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Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, education, engage, facebook, financial times.miltinational brands, future trends in advertising, integrate, learn, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, new models, Nicholas Negroponte, ogilvy, Omnicam Media, peer advocacy, Philippa Brown, rules for social media, social media, social media expert, social media strategy, social networking, step change, twitter, United Airlines, united breaks guitars
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I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media.
Naturally, the magazine is not in paper form but in a easily readable online format.
It has a good cross section of articles covering a variety of “point zero” topics. Looking [...]
By Andrew Grill
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Posted September 5, 2009
in opinion
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Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon
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This afternoon, I received the following email from home delivery company Ocado – titled
“Important information regarding operational trading hours at Ocado”
The email appears below (click for larger view)
What was amazing to read is that for some good news (they are extending deliveries in our area to include Sunday – which provides more flexibility), the language [...]
By Andrew Grill
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Posted September 2, 2009
in customer service
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Tagged andrewpascoe, customer feedback, email opportunity, home shopping, mark bentley, ocado, Ocado home delivery, ocadouk, twitter, waitrose
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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This week the carnival comes to you from a city that has just hosted one of the word’s most famous sporting carnivals – the Wimbledon championships. Last time we hosted the Carnival, it was the G20 that focused the eyes of the world on dear old London.
As we all know by now, Roger Federer was [...]
By Andrew Grill
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Posted July 5, 2009
in carnival
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Tagged Augmented Reality, carnical of the mobilists, carnival, cotm, IBM, mobile, mobile evangelist, mobile web, mobity, sporting apps, tennos, thought leadership, twitter, twitter book, twitter business, twitter case studies, Wimbledon
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On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post).
IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You [...]
By Andrew Grill
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Posted July 5, 2009
in mobile, twitter
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Tagged @centre_court, AELTC, Alan Flack, All English Lawn Tennis CLub, android, app store, AR, Augmented Reality, Brendon Riley, compass phone, google g1, gps, IBM, IBM Seer, IBM UK, iphone, Layar, lbs, location, Mobilizy, ogilvy, Ogilvy UK, Pat Cash, smarter Wimbledon, tennis, The All England Lawn Tennis and Croquet Club, The Championships, twitter, wikitude, Wimbledon, Wimbledon iPhone app
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Over at Sky News, there is an interesting report on how Dell and others are making real money from twitter.
Quoting from the story:
Dell embraced social media in 2007, and set up their @DellOutlet account to advertise discounts on refurbished products.
It also publishes promotions exclusive to 600,000 Twitter followers.
Dell now has a string of accounts and [...]
Introducing a new section here – the end game. Every week I find things that I’d like to share with London Calling readers – things that are too short for a full blog post, but too long for a tweet. Those of you who do blog will know that it takes a lot of spare [...]
By Andrew Grill
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Posted May 8, 2009
in mobile
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Tagged blog, end game, Forbes, friday review, jonathan macdonald, MAMA, mobile advertising, Nokia app store, Nokia N97, Ovi, Ovi app store, post, symbian freak, tweet, twitter, vodafone
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Following a week of intensive meetings in Sydney, I thought I would pull my thoughts and observations together on the differences between the UK and Australian mobile markets. For those not familiar with my background, I am Australian and spent 11 years in Sydney working in the telco and online space.
I have spoken to so [...]
By Andrew Grill
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Posted May 5, 2009
in australia
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Tagged 3, australia, australian mobile market, australian perspective, capped plans, Jennie Bewes, mobile advertising, mobile broadband, online, optus, part 1, telstra, twitter, vodafone
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I picked up an interesting story in the Sydney Morning Herald as I was on the plane back to London explaining the origins of the “fail whale” picture that greets twitter users when twitter is over capacity.
Apparently the artwork was designed some years ago by Sydney designer Yiying Lu, and is titled “lifting up a [...]
A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile).
The campaign is being seeded across mobile sites – you can see the call to action [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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This week sees London host two important events, one being the G20 meeting, the other is carnival of the mobilists, hosted right here in London at London Calling.
For those of you who don’t know much about the carnival – have a look at www.mobili.st and to the one person this week who emailed me thinking that [...]
By Andrew Grill
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Posted March 29, 2009
in carnival
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Tagged 3g enabled, 7th mass media, Africa mobile costs, Ajit Jaokar, Amazon kindle, America, andrew grill, australia, Barack Obama, blogs, carnival, carnival 167, carnival of the mobilists, Chetan Sharma, china, clud services, cotm, Dennis Bournique, embedded clients, eu, european union, G-20, G20, G20 mobile summit, G20 summit, G20 summit special edition, geekcast.fm, Gordon Brown, india, iphone, iPhone myth buster, James Cooper, Kevin Rudd, london calling, Luxembourg, Martin Sauter, mjelly, mobile, mobile advertising evangelist, mobile blogger, mobile broadband, mobile markets, mobile opinion, mobile sensors, mobile social networking, mobile tribe, mobili.st, mobility, Per-Fredrik, sydney, Tomi Ahonen, twitter, United Kingdom, us iphone traffic, wap review, wireless moves
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I picked up a well written, if not quite cynical piece from Richard Glover in the Sydney Morning Herald about this new “twitter fad”.
His subject was “You could bring back the hula hoop if you found a way of connecting it to the net ”
In the piece, Richard suggests
“Twitter is a social networking site that [...]
By Andrew Grill
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Posted March 24, 2009
in twitter
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Tagged e-fad, hula hoop, internet fad, mobile, Richard Glover, SMH, sydney morning herald, twitter, twitter fad, web 2.0
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Many you reading this post are probably are aware of the product adoption curve – an example is shown below (from Wikipedia). It is based on Everett Rogers Technology Adoption Lifecycle model - here is a quick refresh below.
Summarising the curve in words – from Kzero’s blog
Innovators are brave people that are willing to trial new [...]
By Andrew Grill
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Posted March 6, 2009
in thought leadership
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Tagged Crossing the Chasm, dabr, delicious, ealy adopter, early majority, Evertt Rogers, faebook, flickr, Geoffrey Moore, innovator, Jane Fonda, laggard, late majority, linkedin, mobile, new technology, technology adoption curve, technology adoption lifecycle model, technoogy adoption curve, tweetdeck, twitter
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UPDATE: March 6 2009 – since finishing this article last night, my twitter theory about breaking news and the power of twitter search has been once again proven correct. At 09:57 GMT this morning, one of my Melbourne twitter friends @emilyfreeman tweeted “did the earth just move? Seriously??”.
This article was also published by Digital-Media magazine in Australia [...]
By Andrew Grill
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Posted March 6, 2009
in twitter
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Tagged @andrewgrill, ad age, breaking news, dabr, eric schmidt, eureka moment, google, local search, local social search, melbourne earthquake, mobile advertising, mobile social, mobile social networking, mobile social search, twitter, twitter news, twitter search
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UPDATE: 13 March 2010: Gravity now supports Foursquare. See my post on the value of Foursquare and if you want to be able to post from your Nokia to Twitter AND Foursquare, then Gravity is the app for you. Grab it now (just $10) from l0n.eu/getgravity
UPDATE: 30 March 2009: This post is getting a lot of [...]
By Andrew Grill
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Posted September 6, 2008
in mobile, social media, symbian
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Tagged 4sq, 4square, @janole, best foursquare mobile app, best twitter mobile client, dabr, dabr.co.uk, four square, Foursquare, foursquare and twitter, foursquare nokia app, foursquare symbian app, foursquare twitter, gravity, gravity twitter client released, mobile twitter, mobile twitter client, mobileways, Nokia, nokia twitter, phone screen demonstration software, phone software, remote professional, S60, S60 twitter, Symbian S60, symbian software, Symbian twitter, symbian twitter app, symbian twitter application, tiny twitter, twitter, twitter and foursquare, twitter on your mobile
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An interesting evening was had tonight at Home in London, where Dominic Travers and Ryan Carson from Carsonified hosted a dinner to gather thoughts about the next Future of Mobile conference to be held in London in November.
An excellent gaggle (is this the right collective noun?) of thought leaders in the mobile space were in [...]
By Andrew Grill
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Posted July 7, 2008
in conference
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Tagged carsonified, data tariffs, dopplr, flickr, future of mobile, handset UI, mobile advertising and location, N96, qik, twitter, zeitgeist
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Over at Stephen Waddington’s excellent Wadd’s tech pr blog (currently number 25 on the top 50 UK advertising blogs chart) there is a very good discussion on the different “types” found on twitter.
This sits nicely with my recent discussion on twitter as a serious business tool vs waste of time.
Read the whole post on Stephen’s blog [...]
If you have not read my recent post – is twitter a serious business tool or just a complete waste of time, then you may not know the answer. Suffice to say, those that hold the former view are having an inaugural “Eat’n’tweet” this Thursday 3rd July at 1pm at The Couch 97 Dean Street, [...]
Like many people reading this post, I first came across Twitter when reading a story about web 2.0 and the “Facebook phenomenon”. Twitter is normally mentioned in the same sentence as these other websites – but is it really a serious proposition, or one of a number of ways you can now waste your time?
Over [...]
By Andrew Grill
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Posted June 26, 2008
in opinion
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Tagged Bebo, business twitter, facebook, instant messaging, metadata, mobile, mobile advertising, myspace, now public, nowpublic, social networking, tesco clubcard, tweet, twitter, twitter personality, twitter.com, user generated content, zeitgeist
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I came across a new site called dopplr.com via another blog reference, and also featured in the Guardian.
For those familiar with twitter, which essentially tells you where your friends are and what they are doing, dopplr takes this concept into a business context and allows connected business travellers to share their travel plans – so you [...]
