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Tag Archives: social networks

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
The über adopters and innovators get on first, try it out (as they did at SXSW last year when Foursquare launched) and then tell their friends, build a fan base then the [...]

By Andrew Grill | Posted March 13, 2010 in mobile, social media | Tagged 4sq, @andrewgrill, @janole, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, facebook, four square, Foursquare, foursquare currency, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter | Comments (10)

Visible Technologies Secures $22 Million in Funding

I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]

By Andrew Grill | Posted January 13, 2010 in social media | Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp | Comments (1)

Advertising in 2020 – a sneak peek from Ogilvy and Acision

I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]

By Andrew Grill | Posted August 1, 2009 in advertising | Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value | Comments (106)

Not enough agencies are adjusting to the online world warns IPA

I caught an interesting article in the Financial Times which outlines a report from the IPA on how media agencies are slow to embrace the online world.
Quoting from the report
The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face [...]

By Andrew Grill | Posted January 15, 2009 in advertising, social media | Tagged advertising, IPA, media agencies, social networks | Comments (0)