London Calling » social media

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]

By Andrew Grill | Posted March 13, 2010 in mobile, social media | Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, Foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare | Comments (44)

What new skills are required for social media aware marketers?

As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it.
This post has been prompted by some research [...]

By Andrew Grill | Posted March 6, 2010 in social media | Tagged corporate experience, digital media skills, london recruitment, london social media skills, major players, MajorPlayers, marketing leaders, new media, new media skills, new technology, recruitment, revolution magazine, social media, social media expert, social media influencer, social media marketing, social media recruitment, social media skills, social media skills shortage, startup experience, twitter, walk the talk | Comments (2)

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel.
The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side (freezing [...]

By Andrew Grill | Posted December 20, 2009 in social media | Tagged @little_break, channel tunnel, crisis management, dave black, Eurostar, eurostar crisis, eurostar moment, eurostar twitter, little break, mobile optimised, mobile website, operations delivers, PR, public relations, Rachel Clarke, Robin Grant, social media, social media gap, tech crunch, techcrunch, twitter crisis, we are social | Comments (14)

Mind the Social Media Gap

This article first appeared in the PointZero magazine, issue 2 October 2009.
It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash.
As rightly identified by Dave Evans in a recent post titled [...]

By Andrew Grill | Posted October 16, 2009 in social media | Tagged customer service, Dave Carroll, Dave Evans, engage, facebook, integrate, learn, listen, listen learn engage integrate, marketing, mind the gap, operations, pointzero, social business, social media, social media advertising, social media metrics, social media monitoring, social media platform, social thermometer, twitter, United, united breaks guitars | Comments (7)

When social media meets mobile – a perfect match?

This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]

By Andrew Grill | Posted October 6, 2009 in social networking | Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360 | Comments (24)

Why are clients still scratching their heads about Social Media?

I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]

By Andrew Grill | Posted September 30, 2009 in social media | Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite | Comments (15)

Are social networks creating a generation of techno addicts?

The short answer is no I do not believe so, otherwise I would not have set up @madeleinegrill’s twitter account for when she is older.
Last week I was asked by Sky News to provide comment on the issue of “Techno addiction”, as a result of a report by Northampton University, where a study of 1,200 people carried out [...]

By Andrew Grill | Posted September 28, 2009 in social media | Tagged addicted to text, Amelia Torode, attention deficit, bbc, blackberry, blackberry flashing light, blackberry light, blackberry orphans, distraction, email light, email overload, facebook, guardian, information overload, Mark Stone, Nada Kakabadse, Northampton University, Outlook, overload, productivity, Professor Nada Kakabadse, Sigel press, Sigel report, sky, Sky News, Sky News TV, social distraction, social media, social media addicts, social media children, social media orphans, social network anxiety, social network research, Susan Bailey, techno addcicts, techno addiction, Techno Addicts: Life Style Through Technology, twitaholic, twitter, twitter addiction, xobni | Comments (5)

First look at new Vodafone 360 social media initiative & new apps #vf360

Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]

By Andrew Grill | Posted September 24, 2009 in social media, vodafone | Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter | Comments (29)

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

By Andrew Grill | Posted September 14, 2009 in featured, social media | Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, education, engage, facebook, financial times.miltinational brands, future trends in advertising, integrate, learn, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, new models, Nicholas Negroponte, ogilvy, Omnicam Media, peer advocacy, Philippa Brown, rules for social media, social media, social media expert, social media strategy, social networking, step change, twitter, United Airlines, united breaks guitars | Comments (51)

New magazine covering social, mobile & enterprise launches

I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media.
Naturally, the magazine is not in paper form but in a easily readable online format.
It has a good cross section of articles covering a variety of “point zero” topics. Looking [...]

By Andrew Grill | Posted September 5, 2009 in opinion | Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon | Comments (2)

Advertising in 2020 – a sneak peek from Ogilvy and Acision

I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]

By Andrew Grill | Posted August 1, 2009 in advertising | Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value | Comments (106)

How brands can make money from twitter

Over at Sky News, there is an interesting report on how Dell and others are making real money from twitter.
Quoting from the story:�
Dell embraced social media in 2007, and set up their @DellOutlet account to advertise discounts on refurbished products.
It also publishes promotions exclusive to 600,000 Twitter followers.
Dell now has a string of accounts and [...]

By Andrew Grill | Posted June 16, 2009 in twitter | Tagged @delloutlet, Dell, making money from twitter, Sky News, social media, Stephanie Nelson, twitter | Comments (3)

Top 50 Australian marketing blogs 2009

Brad Howarth, writing for B&T Magazine in Australia has published a “Top 50 Australian marketing blogs” list. Each year B&T look at the blogosphere in Australia and anoint their top 50. This is their definitive list for 2009 and comes from the work of Julian Cole at Adspace-pioneers.blogspot.com. Interesting that a mobile blog scrapes in at number [...]

By Andrew Grill | Posted June 12, 2009 in blogs | Tagged Acidlabs, Adspace pioneers, australia, australian mobile market, australoan market perspectives, Bannerblog, Brad Howarthm, bt, Imspiration Room Daily, Julian Cole, Laurel Papworth, london calling, Marketing Magazine, mobile advertising, mobile marketing, Mumbrella, Servant of Chaos, social media, top 50 blogs, top 50 marketing blogs, top mobile blog, Young PR | Comments (9)

10 things you absolutely have to know about mobile advertising

As suggested by the UK arm of the IAB.
Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc
Simply use http://tr.im/tenthings to re-tweet easily.
1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they [...]

By Andrew Grill | Posted May 26, 2009 in advertising | Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips | Comments (10)

Xtract launches industry’s first social intelligence solution as a service

I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously.
Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will [...]

By Andrew Grill | Posted May 20, 2009 in social networking | Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com | Comments (136)

an almost perfect mobile campaign

A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile).
The campaign is being seeded across mobile sites – you can see the call to action [...]

By Andrew Grill | Posted April 6, 2009 in advertising | Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing | Comments (1)

David Ogilvy On Social Media “Totally Baffled” Says Biographer

I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman.
I recently read and reviewed Kenneth’s excellent book, and suggested that as David was a strong fan of DM, he might have liked mobile as a medium for advertising. Well I was partly right, and Jason was [...]

By Andrew Grill | Posted March 1, 2009 in advertising | Tagged advertising, David Ogilvy, Jason Falls, Kenneth Roman, social media | Comments (0)

Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.
Knowing that thought leaders Alan [...]

By Andrew Grill | Posted February 12, 2009 in advertising | Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract | Comments (2)

PR Agencies who don’t blog

Hat tip to Barry Hurd over at 123 Social Media. He wrote an interesting post on PR companies and blogging.
In true social media fashion, I was alerted to the blog via a tweet from Amelia Torode (@nylonmeals of VCCP fame).
In the post, Barry asks if current communication firms that are lacking a cohesive social media strategy [...]

By Andrew Grill | Posted January 31, 2009 in PR | Tagged 123 social media, @nylonmeals, Amelia Torode, Barry Hurd, blogging, PR, social media, twittter, VCCP | Comments (1)

Rory Sutherland on outsourcing media planning to the public

Over at Rory Sutherland’s blog, he has hit the nail on the head regarding social networking.
In the post, titled “a dog that doesn’t bark” he muses
…This new approach is almost the opposite of the first, “viral” approach. For, rather than using networks effects to reach a lot of people indiscriminately and cheaply, it uses network [...]

By Andrew Grill | Posted January 20, 2009 in opinion | Tagged media planning, ogilvy, outsourcing media planning, rory sutherland, social marketing, social media | Comments (1)

Every Single One of Us Powwow Thursday January 15th 18:15 at the ICA

The long awaited Everysingleoneofus powwow will be held in London on Thursday 15th January starting at 18:15 at the Institute of Contemporary Arts in Central London.
Make sure you register for this event as we are expecting a capacity crowd.
Some more details on the event below. Venue: Institute of Contemporary Arts: Nash Room – quickest way [...]

By Andrew Grill | Posted January 10, 2009 in everysingleoneofus | Tagged activists, change, esoou, every single one of us, mobile advertising, social media | Comments (1)

Review of must read new social media marketing book

UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]

By Andrew Grill | Posted December 28, 2008 in social media | Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract | Comments (5)

What am I reading over Christmas?

As we’re into the final stretch before Christmas, I thought I would share with you my Christmas reading list (well part of it).
Along with my normal reading of publications such as the Financial Times, Economist etc, I am also going to speed through the following set

From left to right: “Mobile as 7th of the Mass [...]

By Andrew Grill | Posted December 22, 2008 in books | Tagged Ajit Jaokar, Alan Moore, Brian Jacobs, Comunities Dominate Brands, Jouko Ahvenainen, mobile advertising, Mobile as 7th of the Mass Media, mobile social networking, social media, suggested reading, Tomi Ahonen | Comments (1)

The 3 P’s of mobile (and social) advertising from Jonathan MacDonald

At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]

By Andrew Grill | Posted October 15, 2008 in advertising | Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, Foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising | Comments (3)

Someone once told me … photography meets storytelling mashup

London is a diverse and interesting city, and having lived here for the last 2 years I am constantly amazed at the interesting people I come across each week.
This morning I attended a social networking event, and met Mario Cacciottolo who has a really interesting concept and website called someone once told me.
He has an [...]

By Andrew Grill | Posted October 3, 2008 in social networking | Tagged mofilm, photography, short film, social media, social networking, someone once told me, someoneoncetoldme, sotm | Comments (0)

The Top 100 Advertising, Marketing, Media & PR Blogs that you really should visit

There are lots of “Top 100″ lists floating around at the moment but this one caught my eye, because rather than just being a long list, the crew over at Spotlight Ideas have grouped their list into different genres, so you can scan down the list (presented below) and look at the favourite blogs for [...]

By Andrew Grill | Posted August 13, 2008 in blogs | Tagged account planning, advertising, affiliate marketing, blogging, branding, brands, copywriting, creative, customer behaviour, design, digital marketing, lead generation, media, ppc, sales, selling, seo, small business, social media, spotlight ideas, top 20 blogs, trends, word of mouth | Comments (2)

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