I spotted a pingback to the Digital Lounge presentation post from the Neoco blog, with a nice summary of the presentation I gave last week in London – thanks guys!
On the post, they also mentioned a mobile campaign seen on the London underground with an SMS call to action.
According to the post it was an Action Aid [...]
Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]
A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By Andrew Grill
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 – iPhone users raise network hopes.
Quoting the story from [...]
By Andrew Grill
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Posted December 28, 2007
in opinion
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Tagged 3G, advertising, advertisment, data, EDGE, google, hspa, iphone, marketing, mobile, news, o2, predictions, press, sms, text
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