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Tag Archives: Sir Martin Sorrell


 

Would a TV show about advertising work in the UK?

An interesting question!  London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008.
This is a show “all about advertising”, and quoting from a recent story in Campaign below
The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer refers to [...]

mobile advertising quote of the week

In this week’s Campaign, there is a quote that could not go unreported.  As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]