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Gigafone joins Ogilvy’s London Digital Lab to showcase its new mobile marketing solution

London, 05 February 2009: Gigafone, the leading mobile marketing solutions group, today announced that its patented mobile marketing system, RingMate is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers.
RingMate enables brands to deliver engaging, personalised content to [...]

By Andrew Grill | Posted February 5, 2009 in advertising | Tagged , , , , , , , , , , | Comments (1)

mobile advertising quote of the week

In this week’s Campaign, there is a quote that could not go unreported.  As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]

By Andrew Grill | Posted September 29, 2008 in advertising | Tagged , , , , , , , , , , , | Comments (0)