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Time for a rethink for mobile advertising?

Peggy Anne Salz, my good friend and fellow blogger over at MSearchGroove (where I write occasional guest columns) has posted this week on a subject dear to my heart – that of the need for mobile advertisers to deliver more benefits to publishers and advertisers.
In Peggy’s recent post she says:
“The mobile advertising market has reached a [...]

By Andrew Grill | Posted January 23, 2009 in advertising | Tagged , , , , , , , , | Comments (3)

Mobile Europe roundtable on how to succeed in mobile advertising

Just a heads up to all London Calling readers.  Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″.
Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some of [...]

By Andrew Grill | Posted January 22, 2009 in opinion | Tagged , , , , , , , , , , , , | Comments (0)

Mobile advertising debate summary from netimperitive roundtable

I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.Â
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]

By Andrew Grill | Posted October 1, 2008 in opinion | Tagged , , , , , , , , , , , , , | Comments (2)