Here is a lesson in how not to use mobile as a channel.
I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage.
I won’t name the company concerned because they have removed my mobile number from their [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged 3 P's, bad customer experience, marketing, mobile, mobile advertising, mobile channel, mobile marketing, permission, personal, preference, privacy, SMS marketing, unsolicted SMS, user data
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Recently, Google announced that they will start “behavioural targeting” for web searches.
From their announcement:
We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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Last Friday I was in the Hospital Club in Covent Garden, where I am a member.
Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of Us Powwow event in January.
We spoke for a few minutes about a new mobile proposition he was working [...]
By Andrew Grill
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Posted March 7, 2009
in mobile
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Tagged 3P's of mobile advertising, esoou, every singe one of us, Hospital Club, mobile ventures, permision, permission, powwow, preference, privacy, user control, user preferences
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Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left.
Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by Kenneth [...]
By Andrew Grill
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Posted February 1, 2009
in advertising
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Tagged ad man, advertising, advertising genius, BIG IDEA, biography, David Ogilvy, David Ogilvy on mobile advertising, Kenneth Roman, mad men, mobile advertiisng, mobile crm, Ogilvy & Mather, Ogilvy & Mather Worldwide, Palgrave Macmillan, permisison, preference, privacy, WE SELL. OR ELSE
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I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant.
As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the “Just [...]
By Andrew Grill
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working. The latest [...]
By Andrew Grill
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Posted November 12, 2008
in advertising, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]
By Andrew Grill
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Posted October 21, 2008
in opinion
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Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, Foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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