I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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Interesting release from the team at Vodafone about their mobile advertising roll-out.Â
Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets.
The full Vodafone release is here.
Vodafone announces today that it has fulfilled its ambition [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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Recently while I was sitting in Madrid airport having just come from a very successful meeting about mobile advertising I saw an article in the Financial Times by Jonathan Birchall titled Advertisers switch focus to money-off coupons, so I thought it worth highlighting.
America is well known for its coupon culture, but it seems the economic [...]
By Andrew Grill
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Posted February 28, 2009
in mobile coupons
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Tagged advertising, Alan Moore, allure of the mobile society, consumers, discount, Jonathan Birchall, mobile coupons, money-off coupons, p&g, procter and gamble
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This week’s Carnival of the mobilists is over at blog.mjelly.com
Post of the week is from Carnival Regular Igor Faletski at Mobscure who has some real data from a recent project showing some massive growth in a mobile internet service, and posing the thought that in terms of mobile service delivery, SMS is dying, as a [...]
At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble.
Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile.
Khurram definitely gets mobile, [...]
By Andrew Grill
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Posted October 12, 2008
in advertising
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Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want
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