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David Ogilvy on mobile advertising – what would he have thought?

Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999.  It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left.
Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by Kenneth [...]

The 3 P’s of mobile (and social) advertising from Jonathan MacDonald

At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]