There is a great Social Media conference being held in London next week and looking at the conference program, it looks like being a great event and very timely. From their website…
Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in London.
Conference [...]
By Andrew Grill
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Posted March 12, 2010
in social media
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Tagged #SMWF, #ukelection, @SocialNetworkWF, barclaycard, Bebo, COI, facebook, Ikea, linkedin, london social media conference, Marks & Spencer, Mercedes-Benz, orange, social media conference, social media forum europe, twitter, UK Election, Virgin Atlantic
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I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade!
When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing journey.
10 [...]
By Andrew Grill
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Posted December 15, 2009
in mobile
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Tagged @cotmobilists, Ajit Jaokar, carnival, cotm, Dr Jim Taylor, mobile, mobile advertising, mobile marketing, mobile social networking, mobilists, msearchgroove, orange, Orange On, peggy salz, Raj Singh, Rudy de Waele, social networking, Thibaut Rouffineau, Tomi Ahonen, vodafone, vodafone 360, Volker Hirsch
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This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]
By Andrew Grill
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Posted October 6, 2009
in social networking
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Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360
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As suggested by the UK arm of the IAB.
Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc
Simply use http://tr.im/tenthings to re-tweet easily.
1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips
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Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week.
A review on the event from the IAB website is provided below. Looks like a great event – and further evidence that mobile [...]
By Andrew Grill
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Posted April 26, 2009
in mobile
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Tagged 4th Screen, Bauer, Claire Valotti, Guy Phillipson, IAB, intenet advertising bureau, James McDonald, Jon Mew, Kurt Edwards, microsoft, Mindshare, mobile advertising, o2, orange, Paul Lyonette, Sarah McCluskey, Steve Ricketts
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Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age.
Wednesday, 15 April 2009
In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting innovation within [...]
By Andrew Grill
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Posted April 15, 2009
in advertising
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Tagged Alex Farber, Dragon's Den, IAB, IAB mobile, innovation award, Jon Mew, mobile advertising, mobile innovation, mobile innovation award, New Media Age, nma, orange, Orange UK, Steve Ricketts
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With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking…
At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden?
Let’s check for the signs that app stores are really just a new type of walled garden:
- app store [...]
By Andrew Grill
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Posted February 28, 2009
in app store
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Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
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16 February 2009, Barcelona, Spain: The GSMA and a task force comprising Telefónica, Vodafone, Orange, T-Mobile International and 3, today unveiled the results of a feasibility study examining mobile audience metrics that will enable media and advertising agencies, brands and publishers to deliver better mobile advertising campaigns. The study, part of the GSMA’s Mobile Media [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged 3, GSM Association, gsma, mobile advertising, mobile world congress, moibile metrics, MWC, o2, orange, t-mobile, UK mobile operators, vodafone
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Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
SMS is probably the most efficient channel [...]
I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research.
I came across this full page O2 ad below. I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh.
Reading the small print, it says “When you connect to [...]
By Andrew Grill
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Posted July 20, 2008
in advertising
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Tagged advertising, brochure, carphone warehouse, fine print, flickr, legal, o2, orange, outdoor, proof read, small print
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Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”.
It is part of the world’s first internet balloon race being held by UK mobile operator Orange to promote the availability of their “animal” packages on pre-pay.
I first saw the raccoon [...]
I noticed today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule.
Blyk has an interesting business model and target segment, 16-24 year olds who receive 43 minutes and 217 texts free per month in return for consenting to [...]
France Télécom’s mobile arm Orange France has launched a new telephone which combines fixed line and mobile services along with the convenience of a low cost internet connection.
Dubbed Unik, the converged service handset – similar to models already launched by FT rivals Iliad and neuf Cegetel – allows the user to make free local [...]
