Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp articles piercing the heart of the mobile marketing, mobile advertising, barcode and mobile search space.
The resulting essays in mobile hope to make a [...]
By Andrew Grill
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Posted October 6, 2009
in thought leadership
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Tagged barcode, bena roberts, digital newspaper, gomo, gomo news, issuu, mobile, mobile advertising, mobile barcodes, mobile esats, mobile marketing, mobile search, mobile social networking, opinion, thought leaders
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John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising”
I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John.
His byline for the article is “The real value in mobile [...]
By Andrew Grill
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Posted May 4, 2009
in advertising
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Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership
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One of the industry’s sharpest minds, Peggy Anne Salz from msearchgroove has penned a simply brilliant column that looks at mobile advertising.
Her takeaway from the article is republished again below:
“Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle the channel [...]
By Andrew Grill
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Posted February 27, 2009
in opinion
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Tagged acision, analyst, Gigafone, mobile advertising, msearchgroove, netsize guide, ogilvy, opinion, Peggy Anne Salz, RCR Wireless, thought leadership
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I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]
By Andrew Grill
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Posted October 21, 2008
in opinion
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Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble
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This week amongst all the turmoil on the financial market, one thing is sure – the Carnival of the mobilists is here to present the best in mobile. This week it is hosted over at the phones show (aka the smartphone show).
One major theme in recent times has been mobile advertising and this Carnival is no [...]
Over at Wap Review you can find this week’s instalment of carnival of the mobilists. There you will find informed opinion and reviews on 900MHz 3G spectrum, ROI on design, mobile local search, Mippin experiences, Peter Gabriel’s new recommendation site, and some research on what normob (normal mobile users) did with an N95.
You will also find [...]
I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location.
Here are some initial thoughts – and I’d welcome any comments below
What value do consumers place on location?
Can location information be viewed as inventory?
Is there more value [...]
By Andrew Grill, General Manager and Head of Sales, Seeker Wireless
Fixed-mobile convergence (FMC) is a concept to be applauded and if it achieves its aims, it is set to make all our lives easier. The noble aim of FMC is to marry the convenience of mobile with the high quality and speed of fixed line [...]
