I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade!
When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing journey.
10 [...]
By Andrew Grill
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Posted December 15, 2009
in mobile
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Tagged @cotmobilists, Ajit Jaokar, carnival, cotm, Dr Jim Taylor, mobile, mobile advertising, mobile marketing, mobile social networking, mobilists, msearchgroove, orange, Orange On, peggy salz, Raj Singh, Rudy de Waele, social networking, Thibaut Rouffineau, Tomi Ahonen, vodafone, vodafone 360, Volker Hirsch
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Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp articles piercing the heart of the mobile marketing, mobile advertising, barcode and mobile search space.
The resulting essays in mobile hope to make a [...]
By Andrew Grill
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Posted October 6, 2009
in thought leadership
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Tagged barcode, bena roberts, digital newspaper, gomo, gomo news, issuu, mobile, mobile advertising, mobile barcodes, mobile esats, mobile marketing, mobile search, mobile social networking, opinion, thought leaders
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ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone.
London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of this [...]
By Andrew Grill
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Posted September 17, 2009
in mobile marketing
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Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton
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I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
By Andrew Grill
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Posted September 16, 2009
in mobile
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Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB
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I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media.
Naturally, the magazine is not in paper form but in a easily readable online format.
It has a good cross section of articles covering a variety of “point zero” topics. Looking [...]
By Andrew Grill
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Posted September 5, 2009
in opinion
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Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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This week the carnival comes to you from a city that has just hosted one of the word’s most famous sporting carnivals – the Wimbledon championships. Last time we hosted the Carnival, it was the G20 that focused the eyes of the world on dear old London.
As we all know by now, Roger Federer was [...]
By Andrew Grill
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Posted July 5, 2009
in carnival
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Tagged Augmented Reality, carnical of the mobilists, carnival, cotm, IBM, mobile, mobile evangelist, mobile web, mobity, sporting apps, tennos, thought leadership, twitter, twitter book, twitter business, twitter case studies, Wimbledon
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I have been watching the Adfonic guys with interest since I met them in London prior to Mobile World Congress.
I saw Paul and Wes last night at a function pre-launch and I asked them who they saw their major competitors were. “Admob” was the answer. I’m happy to give them some promotion below and enclose [...]
By Andrew Grill
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Posted July 1, 2009
in advertising
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Tagged ad platform, adfonic, admob, agencies, brands, mobile, mobile ad platform, mobile advertising, Paul Childs, Victor Malachard, Wesley Biggs
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I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients [...]
By Andrew Grill
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Posted June 12, 2009
in advertising
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Tagged Alex Farber, Carl Uminski, full-service mobile advertising agency, mobile, mobile advertising, mobile agency, mobile campaigns, mobile marketing, New Media Age, Nick Hynes, nma, Simon Edelstyn, SOMO, somoagency, somoagency.com
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After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.
I was delighted to participate, and we did [...]
By Andrew Grill
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Posted June 2, 2009
in mobile
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Tagged "Klaas Weima", "Matthijs Van Den Broek" MoMo, advertising, agencies, andrew grill, brands, energise, keynote, marketingfacts, mobile, mobile marketing, mobile monday, mobile success stories, moibile advertising, MoMo 11, personal, podcast, presenting, thought leadership, Vimeo, voidcast
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Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below:
64% of consumers would grant permission to receive mobile advertising if they are incentivised
FIVE advertisements per day [...]
By Andrew Grill
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Posted May 28, 2009
in research
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Tagged advertising, advertising statistics london, conference, discount code, london conference, london mobile conference, mobile, mobile ad research, mobile ad stats, mobile ad survey results, mobile advertising, mobile advertising slow, mobile advertising stats, mobile advertising success, mobile advertising survey, mobile advertising uk, mobile incentives, mobils statistics, UK mobile advertising, uk mobile stats
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This week’s carnival of the mobilists is over at mobilestance.
As always, here you can read a weekly roundup of the very best in mobile writings from across the blogosphere about mobile applications, mobile advertising & marketing, mobile web, handsets and hardware.
As always a great read, so head over to mobilestance and take a look.
By Andrew Grill
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Posted May 4, 2009
in carnival
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Tagged carnival 172, carnival of the mobilists, cotm, handsets, hardware, mobile, mobile advertising, mobile advertising & marketing, mobile applications, mobile marketing, mobile web, thought leadership
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Here is a lesson in how not to use mobile as a channel.
I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage.
I won’t name the company concerned because they have removed my mobile number from their [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged 3 P's, bad customer experience, marketing, mobile, mobile advertising, mobile channel, mobile marketing, permission, personal, preference, privacy, SMS marketing, unsolicted SMS, user data
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I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“.
In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on.
Quoting from the article, John says
“Four decades later, the face-off between [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged advertising, always connected, analogue, creatives, credit crunch, digital, digital agencies, financial times, FT, Gen C, John Gapper, madison avenue, media buying, media planning, mobile, mobile advertising, recession, suits
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An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging. These figures are even higher globally – 49 percent for free music and 44 percent [...]
By Andrew Grill
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Posted April 9, 2009
in mobile
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Tagged 40% want mobile ads, kpmg, kpmg mobile survey, mobile, mobile ad survey, mobile advertising, mobile advertising survey, mobile survey, music, uk mobile survey
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This week sees London host two important events, one being the G20 meeting, the other is carnival of the mobilists, hosted right here in London at London Calling.
For those of you who don’t know much about the carnival – have a look at www.mobili.st and to the one person this week who emailed me thinking that [...]
By Andrew Grill
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Posted March 29, 2009
in carnival
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Tagged 3g enabled, 7th mass media, Africa mobile costs, Ajit Jaokar, Amazon kindle, America, andrew grill, australia, Barack Obama, blogs, carnival, carnival 167, carnival of the mobilists, Chetan Sharma, china, clud services, cotm, Dennis Bournique, embedded clients, eu, european union, G-20, G20, G20 mobile summit, G20 summit, G20 summit special edition, geekcast.fm, Gordon Brown, india, iphone, iPhone myth buster, James Cooper, Kevin Rudd, london calling, Luxembourg, Martin Sauter, mjelly, mobile, mobile advertising evangelist, mobile blogger, mobile broadband, mobile markets, mobile opinion, mobile sensors, mobile social networking, mobile tribe, mobili.st, mobility, Per-Fredrik, sydney, Tomi Ahonen, twitter, United Kingdom, us iphone traffic, wap review, wireless moves
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I picked up a well written, if not quite cynical piece from Richard Glover in the Sydney Morning Herald about this new “twitter fad”.
His subject was “You could bring back the hula hoop if you found a way of connecting it to the net ”
In the piece, Richard suggests
“Twitter is a social networking site that [...]
By Andrew Grill
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Posted March 24, 2009
in twitter
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Tagged e-fad, hula hoop, internet fad, mobile, Richard Glover, SMH, sydney morning herald, twitter, twitter fad, web 2.0
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I’ve been sent this link www.thereallymobileproject.com from a number of sources this morning – and it’s worth a look.
Some leaders in the UK mobile space are launching something really cool – really soon.
I’ve just spoken to one of the people involved – and it will be worth the wait.
So head over to the really mobile project and click [...]
By Andrew Grill
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Posted March 23, 2009
in conversation
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Tagged blog, Boots, coming soon, conversation, heels, join the discussion, mobile, mobile news, really soon, shades, something new, the really mobile project, thereallymobileproject.com, tie, uk mobile thought leader, video
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This week’s carnival of the mobilists is over at the Wireless Industry Partnership WIP Jam Sessions blog with some great posts from Andreas Constantinou, Volker Hirsch, and Antoine RJ Wright (who interviewed Tomi Ahonen).
The team at WIP Jam sessions also nominated our post on the MMA Brands and Agencies meeting as their post of the week [...]
By Andrew Grill
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Posted March 23, 2009
in carnival
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Tagged Andreas Constantinou, Antoine RJ Wright, brands and agencies, carnival, crnival of the mobilists, mma, mobile, Tomi Ahonen, Volker Hirsch, WIP Jam sessions, wireless industry partnership
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This week’s Carnival of the Mobilists is over at Vision Mobile.
This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice.
Some great posts this week so head over to the Vision Mobile blog for a great read.
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising, app stores, behavioural targeting, Carnival 165, carnival of the mobilists, google, mobile, net neutrality, vision mobile, voice
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After announcing the appointment of Tim Hussain as Head of Mobile Advertising for Sky back in August 2008, I finally had the chance to sit down with him today and talk about all things mobile.
Like me, he was been involved in the first internet wave (1994 – 1999) when we had small screens, dial-up internet speeds [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged 7 year old, Add new tag, BSkyB, internet advertising, mobie advertising, mobile, mobile marketing, Nokia 7110, seven year old, sky, Tim Hussain, wap
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Many you reading this post are probably are aware of the product adoption curve – an example is shown below (from Wikipedia). It is based on Everett Rogers Technology Adoption Lifecycle model - here is a quick refresh below.
Summarising the curve in words – from Kzero’s blog
Innovators are brave people that are willing to trial new [...]
By Andrew Grill
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Posted March 6, 2009
in thought leadership
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Tagged Crossing the Chasm, dabr, delicious, ealy adopter, early majority, Evertt Rogers, faebook, flickr, Geoffrey Moore, innovator, Jane Fonda, laggard, late majority, linkedin, mobile, new technology, technology adoption curve, technology adoption lifecycle model, technoogy adoption curve, tweetdeck, twitter
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I came across a heads-up post from Neville Hobson that shows the top UK blogs ranked by blog search site Wikio for February 2009. Wikio gave Neville an advance look at their latest ranking of some of the top tech blogs in the UK and listed here are the top 30.
I’m happy to report that London [...]
By Andrew Grill
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Posted February 4, 2009
in blogs
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Tagged best tech blogs in UK, mobile, mobile advertising, tech blog rankings, top uk blogs, top uk tech blog, uk blogs, uk tech blog ranking, uk technology blogs, Wikio, wikio.co.uk
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This week, the Carnival of the mobilists number 155 is over at Helen Keegan’s musings of a mobile marketer blog where you can read a range of interesting posts on the past and future, mobile marketing, mobile development, the mobile industry, as well as devices and software.
Head over to Helen’s blog to read the best [...]
UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]
By Andrew Grill
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Posted December 28, 2008
in social media
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Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract
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One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world.
Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil.
He was writing to me to [...]
By Andrew Grill
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Posted December 21, 2008
in advertising, research
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Tagged Add new tag, advertising in Brazil, ANATEL, Brazil, BRIC mobile advertising, Editora Abril, LATAM, Latin America, lessons from brazil, mobile, mobile advertising, mobile advertising statistics, Veja magazine
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As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009.
Looking back at some of my 2008 predictions – for some I was pretty spot on – and for others I was woefully incorrect.
In Part 1 [...]
By Andrew Grill
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Posted December 13, 2008
in opinion
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Tagged 2008 predictions, 2009 predictions, 3G dongles, andriod, evangelist, gps, hsdpa, mobile, mobile advertising, mobile industry predictions, mobile internet, mobile search, music phones
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I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below.
Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource
EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the development of [...]
By Andrew Grill
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Posted December 9, 2008
in advertising
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Tagged advertising uk, aeneus strategy, Carl Taylor, every single one of us, everysingleoneofus, jonathan macdonald, mobile, mobile advertising, mobile advertising best practice, mobile advertising evangelist, Mobile Advertising Netherlands, mobile advertising research, peggy salz, relevant mobile advertising, the communication ideal, Tomi Ahonen
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I am encouraged to see that more and more stories about mobile advertising are starting to appear in the mainstream press, and not just advertising and mobile industry trade magazines.
While I was sifting through my weekend reading, which consists of the Financial Times, New Media Age, Campaign, Marketing Week, The Daily Telegraph and the Economist, [...]
I came across an article in the printed version of mobile reseller magazine Mobile Today, but it is also on their blog, and I thought it worth a mention, because it amplifies everything I have been saying to date about mobile advertising.
In the article, (the bolding is mine for emphasis) Shaun who is the UK CEO of [...]
