This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]
By Andrew Grill
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Posted October 6, 2009
in social networking
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Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360
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This week the carnival comes to you from a city that has just hosted one of the word’s most famous sporting carnivals – the Wimbledon championships. Last time we hosted the Carnival, it was the G20 that focused the eyes of the world on dear old London.
As we all know by now, Roger Federer was [...]
By Andrew Grill
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Posted July 5, 2009
in carnival
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Tagged Augmented Reality, carnical of the mobilists, carnival, cotm, IBM, mobile, mobile evangelist, mobile web, mobity, sporting apps, tennos, thought leadership, twitter, twitter book, twitter business, twitter case studies, Wimbledon
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According to a report in New Media Age, mobile internet usage has grown by 4% in Europe.
According to the Forrester report, some 24% of Europeans regularly access the internet on their mobile phones.
The research found mobile internet use increased over the past year, from 20%, and found the growth in take up increased for consumers [...]
By Andrew Grill
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Posted May 26, 2009
in mobile internet
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Tagged 3G, 4% mobile web growth, apple, barriers to growth, browsing, data roaming, Forrester, Forrester resrearch, hsdpa, iphone, mobile advertising, mobile internet pricing, mobile web, New Media Age, nma, sponsored informaton, Thomas Husson, unlimited data, vodafone
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This week’s carnival of the mobilists is over at mobilestance.
As always, here you can read a weekly roundup of the very best in mobile writings from across the blogosphere about mobile applications, mobile advertising & marketing, mobile web, handsets and hardware.
As always a great read, so head over to mobilestance and take a look.
By Andrew Grill
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Posted May 4, 2009
in carnival
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Tagged carnival 172, carnival of the mobilists, cotm, handsets, hardware, mobile, mobile advertising, mobile advertising & marketing, mobile applications, mobile marketing, mobile web, thought leadership
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, Foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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I picked up some interesting mobile advertising stats via marketingcharts.com from a recent (July 2008) Nielsen mobile study called Critical Mass The Worldwide State of the Mobile Web.
Key takeaways from the report included
The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK and 11.9% [...]
