Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising.
Those that have seen me [...]
I have the pleasure of rounding out 2009 with the final Carnival of the Mobilists for the year – and for the decade!
When I think back to where I was and what I was doing 10 years ago in 1999, and where I am in the world now – it has been an amazing journey.
10 [...]
Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp articles piercing the heart of the mobile marketing, mobile advertising, barcode and mobile search space.
The resulting essays in mobile hope to make a [...]
Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched.
The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover.
Considering the rate at [...]
ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone.
London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of this [...]
I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
Yesterday in the Times Newspaper a great 16 page supplement from Raconteur Media was included on mobile marketing – with great quotes from a number of leading companies and figures from the UK mobile marketing scene – including a number of MMA members.
You can download the PDF or browse the document online. Either way – it [...]
As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons.
Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying
“The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has to do [...]
I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients [...]
Brad Howarth, writing for B&T Magazine in Australia has published a “Top 50 Australian marketing blogs” list. Each year B&T look at the blogosphere in Australia and anoint their top 50. This is their definitive list for 2009 and comes from the work of Julian Cole at Adspace-pioneers.blogspot.com. Interesting that a mobile blog scrapes in at number [...]
After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.
This week’s carnival of the mobilists is over at mobilestance.
As always, here you can read a weekly roundup of the very best in mobile writings from across the blogosphere about mobile applications, mobile advertising & marketing, mobile web, handsets and hardware.
As always a great read, so head over to mobilestance and take a look.
Here is a lesson in how not to use mobile as a channel.
I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage.
I won’t name the company concerned because they have removed my mobile number from their [...]
On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
After announcing the appointment of Tim Hussain as Head of Mobile Advertising for Sky back in August 2008, I finally had the chance to sit down with him today and talk about all things mobile.
Like me, he was been involved in the first internet wave (1994 – 1999) when we had small screens, dial-up internet speeds [...]
This week’s carnival of the mobilists is being hosted at Ubiquitous Thoughts - edited by Mark van ‘t Hooft.
This week’s roundup in mobile covers topics such as mobile applications and development, mobile communication, mobile content, mobile marketing and mobile statistics.
This week Mark has nominated one of our posts “Twitter vs Google search – is this the [...]
Just a heads up about the next Digital Loungers event in London on January 28th where yours truly will be speaking.
More details below but apparently the event is sold out but there is a waiting list.
Our next networking event will be on Wednesday January 28th in Central London and will be sponsored by the Digital [...]
This week, the Carnival of the mobilists number 155 is over at Helen Keegan’s musings of a mobile marketer blog where you can read a range of interesting posts on the past and future, mobile marketing, mobile development, the mobile industry, as well as devices and software.
Head over to Helen’s blog to read the best [...]
This is a question my wife and parents have been asking me for a while now. David Murphy from Mobile Marketing Magazine decided to ask me recently when we met at the Symbian Smartphone show in London.
Read what he found out over on his site.
I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]
In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]
Over on MobiAd, there is an excellent interview with Rory Sutherland who is Executive Creative Director and Vice-Chairman of OgilvyOne London as well as the Vice-Chairman of Ogilvy Group UK.
Among other things, Rory challenges the term “mobile advertising”.
He prefers the term mobile marketing. “I think advertising is an unhelpful word, particularly in relation to the [...]
I just had a look at the new Google My Location service launched this week. Being a Location expert, I have been looking closely to see how well it works. On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October.
The raw inputs to the service [...]
Sydney, 19 November 2004: Mobile marketing is set for a real boost with the introduction of new location based services, claims the newly appointed General Manager of Seeker Wireless, Andrew Grill.
“The possibilities for LBS are endless. Everything from locating the whereabouts of a child, through to rendering assistance for roadside service or ordering a taxi [...]
