I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
By Andrew Grill
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Posted September 16, 2009
in mobile
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Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB
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On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising agency, agencies, BA, BA mobile, BAFTA, brands, british airways, Chris Carmichael, fizzback.com, guardian, mma, mobile advertising, mobile marketing, mobile marketing association, mobile pearls, mobile quotes, mobile soundbites, ogilvy, Paul Berney, rory sutherland, Steve Wing, what you need to know about marketing
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As a representative on the Mobile Marketing Association (MMA) UK council, I am happy to republish the findings from their latest study.
The Mobile Marketing Association annual study finds increase in mobile marketing receptiveness and Adoption Global Study. It also provides insight into consumer attitude and usage for Mobile Marketing in selected markets World-wide
New York; London, [...]
At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble.
Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile.
Khurram definitely gets mobile, [...]
By Andrew Grill
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Posted October 12, 2008
in advertising
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Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want
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Here in Budapest, the Mobile Marketing Association (MMA) has been holding a 2 day mobile marketing forum.
I was fortunate to have been asked to give a presentation on the morning of the first day, thanks to Roland Tauchner from DIMOCO who was the one actually scheduled to present.
At dinner in downtown Budapest on the night [...]
On October 7th and 8th in Budapest, the Mobile Marketing Association will be holding their regular forum program. I will be attending so if you are going, please contact me so we can arrange to meet at the forum.
The speaker lineup and range of topics covered is impressive. Listed below are just some of the speakers [...]
