This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]
By Andrew Grill
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Posted October 6, 2009
in social networking
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Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360
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The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB.
IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year. According to the press release below…
Expenditure on mobile advertising in the UK exceeded market expectation in [...]
By Andrew Grill
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Posted May 12, 2009
in advertising
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Tagged advertising expenditure report, Eva Berg-Winters, Guy Phillipson, IAB, IAB mobile, IAB £28.6M, Jon Mew, key growth drivers, mobile advertising, mobile advertising report, mobile advertising research, mobile advertising spend, mobile advertising study, mobile internet, PWC, uk mobile ad figures
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Over at mjelly, you will find this week’s Carnival of the Mobilists.
James has thoughtfully split up this weeks best posts in mobile into several discrete sections.
On the mobile market, Tomi Ahonen and Dean Bubley give their views and you will also read posts on mobile business models, mobile advertising and marketing, mobile Learning, healthcare and [...]
By Andrew Grill
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Posted January 19, 2009
in carnival
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Tagged "mobile business models", "mobile handsets", carnival, dean bubley, Government, healthcare, marketing, mobile advertising, mobile internet, mobile learning, mobile market, mobilists, thought leadership, Tomi Ahonen
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As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009.
Looking back at some of my 2008 predictions – for some I was pretty spot on – and for others I was woefully incorrect.
In Part 1 [...]
By Andrew Grill
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Posted December 13, 2008
in opinion
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Tagged 2008 predictions, 2009 predictions, 3G dongles, andriod, evangelist, gps, hsdpa, mobile, mobile advertising, mobile industry predictions, mobile internet, mobile search, music phones
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I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here.
Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various uses [...]
Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour. For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, free landline calls in the UK BUT only 20MB of data included with a £15/month add-on plan. This severe limitation made me [...]
