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Unilever testing mobile coupons and barcodes

As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons.
Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying
“The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has to do [...]