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Tag Archives: mobile advertising


 

The mobiThinking guide to mobile advertising networks

Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched.
The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover.
Considering the rate at [...]

By Andrew Grill | Posted September 27, 2009 in advertising | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Comments (2)

A snapshot of Mobile Marketing in the UK

Yesterday in the Times Newspaper a great 16 page supplement from Raconteur Media was included on mobile marketing – with great quotes from a number of leading companies and figures from the UK mobile marketing scene – including a number of MMA members.
You can download the PDF or browse the document online.  Either way – it [...]

By Andrew Grill | Posted July 2, 2009 in advertising | Tagged , , , , , , , , , | Comments (6)

Adfonic launches mobile ad marketplace to rival AdMob

I have been watching the Adfonic guys with interest since I met them in London prior to Mobile World Congress.
I saw Paul and Wes last night at a function pre-launch and I asked them who they saw their major competitors were.  “Admob” was the answer.  I’m happy to give them some promotion below and enclose [...]

By Andrew Grill | Posted July 1, 2009 in advertising | Tagged , , , , , , , , , , | Comments (5)

Search works founder goes mobile and launches SOMO

I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients [...]

By Andrew Grill | Posted June 12, 2009 in advertising | Tagged , , , , , , , , , , , , , , | Comments (3)

Top 50 Australian marketing blogs 2009

Brad Howarth, writing for B&T Magazine in Australia has published a “Top 50 Australian marketing blogs” list.  Each year B&T look at the blogosphere in Australia and anoint their top 50.  This is their definitive list for 2009 and comes from the work of Julian Cole at Adspace-pioneers.blogspot.com.  Interesting that a mobile blog scrapes in at number [...]

By Andrew Grill | Posted June 12, 2009 in blogs | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments (9)

Mobile Monday Amsterdam video on mobile advertising

Shown below is the video of the talk delivered in Amsterdam to an enthusiastic audience of 400 people at Mobile Monday on 1st June 2009 titled:

“This time…it’s personal. How mobile challenges everything we thought we knew about advertising“.

By Andrew Grill | Posted June 3, 2009 in mobile | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Comments (11)

sneak peek at upcoming UK mobile advertising survey

Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below:

64% of consumers would grant permission to receive mobile advertising if they are incentivised
FIVE advertisements per day [...]

By Andrew Grill | Posted May 28, 2009 in research | Tagged , , , , , , , , , , , , , , , , , , , | Comments (6)

Mobile web take up across Europe up 4% on last year says Forrester

According to a report in New Media Age, mobile internet usage has grown by 4% in Europe.
According to the Forrester report, some 24% of Europeans regularly access the internet on their mobile phones.
The research found mobile internet use increased over the past year, from 20%, and found the growth in take up increased for consumers [...]

By Andrew Grill | Posted May 26, 2009 in mobile internet | Tagged , , , , , , , , , , , , , , , , , , | Comments (2)

Mobile advertising ’stalled by over-caution’ says UK survey

I picked up an interesting survey ahead of the UK Mobile Advertising conference to be held in June from James Cameron at Camerjam – full details below.
Operators, brands and agencies all to blame, finds survey
Over-cautious brands and advertising agencies are responsible for stalling the growth in the mobile advertising market, according to mobile industry insiders.
At [...]

By Andrew Grill | Posted May 26, 2009 in advertising | Tagged , , , , , , , , , , | Comments (12)

Volkswagen Tiguan mobile advertising case study

At the Mobile Advertising 2009 conference in Amsterdam last week, we were treated to an eye-opening presentation from Jens Klitzke, who is Head of International CRM Programs, at Volkswagen.
Jens walked through an excellent case study surrounding the launch of the Volkswagen Tiguan.
Basically, they built a “long lead” marketing campaign to promote the launch of the [...]

By Andrew Grill | Posted May 20, 2009 in advertising | Tagged , , , , , , , , , , , , , , , | Comments (5)

Jonathan MacDonald with the facts on the Blyk story

Busy day here in Amsterdam at the Mobile Advertising 2009 conference, with my friend Jonathan MacDonald chairing – I’m up tomorrow.
Today there has been a lot of noise and discussion in the press about the changes at Blyk and in Jonathan’s post “Blyk Is Not Closing: The Facts As Of 13th May 2009 “ he sets [...]

By Andrew Grill | Posted May 13, 2009 in blyk, mobile | Tagged , , , , , , , , , , , | Comments (1)

IAB says UK mobile advertising market worth £28.6M in 2008

The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB.
IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year.  According to the press release below…
Expenditure on mobile advertising in the UK exceeded market expectation in [...]

By Andrew Grill | Posted May 12, 2009 in advertising | Tagged , , , , , , , , , , , , , , , | Comments (4)

The end game: week 19

Introducing a new section here – the end game.  Every week I find things that I’d like to share with London Calling readers – things that are too short for a full blog post, but too long for a tweet. Those of you who do blog will know that it takes a lot of spare [...]

By Andrew Grill | Posted May 8, 2009 in mobile | Tagged , , , , , , , , , , , , , , , | Comments (7)

Australian mobile market perspective part 1

Following a week of intensive meetings in Sydney, I thought I would pull my thoughts and observations together on the differences between the UK and Australian mobile markets.  For those not familiar with my background, I am Australian and spent 11 years in Sydney working in the telco and online space.
I have spoken to so [...]

By Andrew Grill | Posted May 5, 2009 in australia | Tagged , , , , , , , , , , , , , | Comments (4)

Only you can save mobile advertising

John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising”
I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John.
His byline for the article is “The real value in mobile [...]

By Andrew Grill | Posted May 4, 2009 in advertising | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Comments (0)

Carnival of the mobilists 172 at mobilestance.com

This week’s carnival of the mobilists is over at mobilestance.
As always, here you can read a weekly roundup of the very best in mobile writings from across the blogosphere about mobile applications, mobile advertising & marketing, mobile web, handsets and hardware.
As always a great read, so head over to mobilestance and take a look.

By Andrew Grill | Posted May 4, 2009 in carnival | Tagged , , , , , , , , , , , | Comments (7)

With mobile it’s personal – marketers must respect customer information

Here is a lesson in how not to use mobile as a channel.
I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage.
I won’t name the company concerned because they have removed my mobile number from their [...]

By Andrew Grill | Posted April 30, 2009 in mobile | Tagged , , , , , , , , , , , , , | Comments (12)

The battle between the suits and the creatives is back on

I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“.
In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on.
Quoting from the article, John says
“Four decades later, the face-off between [...]

By Andrew Grill | Posted April 30, 2009 in mobile | Tagged , , , , , , , , , , , , , , , , , | Comments (6)

IAB UK debate outcome says Mobile ‘provides value for money’

Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week.
A review on the event from the IAB website is provided below.  Looks like a great event – and further evidence that mobile [...]

By Andrew Grill | Posted April 26, 2009 in mobile | Tagged , , , , , , , , , , , , , , , , | Comments (9)

IAB launches mobile innovation award

Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age.
Wednesday, 15 April 2009
In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting innovation within [...]

By Andrew Grill | Posted April 15, 2009 in advertising | Tagged , , , , , , , , , , , , , | Comments (11)

40% of UK mobile users want mobile ads says KPMG survey

An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view ads to access instant messaging.  These figures are even higher globally – 49 percent for free music and 44 percent [...]

By Andrew Grill | Posted April 9, 2009 in mobile | Tagged , , , , , , , , , | Comments (4)

an almost perfect mobile campaign

A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH).  You can see the campaign at idhth.mobi (looks best on your mobile).
The campaign is being seeded across mobile sites – you can see the call to action [...]

By Andrew Grill | Posted April 6, 2009 in advertising | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Comments (1)

MMA Brands and Agencies London event shows the power of mobile

On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies.  It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]

By Andrew Grill | Posted March 17, 2009 in mobile | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments (26)

What does the Google behavioural targeting move mean for mobile advertising?

Recently, Google announced that they will start “behavioural targeting” for web searches.
From their announcement:
We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate [...]

By Andrew Grill | Posted March 13, 2009 in advertising | Tagged , , , , , , , , , , , , , , | Comments (4)

The future of mobile meets retail

I came across the video presented below over at Dave Knox’s blog Hard Knox Life (he’s a Brand Manager at P&G), who in turn found it at Feed: The Digital Design Blog.  It was previewed at the Wharton Business Technology Conference by Microsoft Labs – looking at “Microsoft 2019“.
The video shows how mobile might meet retail [...]

By Andrew Grill | Posted March 12, 2009 in retail | Tagged , , , , , , , , , , , , , , | Comments (3)