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Tag Archives: mobiad news


 

3rd party ad serving on mobile – a good start

I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform.
Quoting from the story:
Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile publishers and [...]

Google’s CEO thinks mobile advertising revenues will overtake desktop

Over at MobiAd news, Jim Cook alerted me to an interview with Google’s CEO, Eric Schmidt where he was recently interviewed on CNBC’s Mad Money with Jim Cramer.
Jim has a very good analysis of the interview so I won’t repeat it here, apart from this quote from Eric below:
“We can make more money in mobile than [...]