This article first appeared in the PointZero magazine, issue 2 October 2009.
It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash.
As rightly identified by Dave Evans in a recent post titled [...]
By Andrew Grill
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Posted October 16, 2009
in social media
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Tagged customer service, Dave Carroll, Dave Evans, engage, facebook, integrate, learn, listen, listen learn engage integrate, marketing, mind the gap, operations, pointzero, social business, social media, social media advertising, social media metrics, social media monitoring, social media platform, social thermometer, twitter, United, united breaks guitars
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I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously.
Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will [...]
By Andrew Grill
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Posted May 20, 2009
in social networking
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Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com
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Here is a lesson in how not to use mobile as a channel.
I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching need to ask PERMISSION to engage.
I won’t name the company concerned because they have removed my mobile number from their [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged 3 P's, bad customer experience, marketing, mobile, mobile advertising, mobile channel, mobile marketing, permission, personal, preference, privacy, SMS marketing, unsolicted SMS, user data
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Over at mjelly, you will find this week’s Carnival of the Mobilists.
James has thoughtfully split up this weeks best posts in mobile into several discrete sections.
On the mobile market, Tomi Ahonen and Dean Bubley give their views and you will also read posts on mobile business models, mobile advertising and marketing, mobile Learning, healthcare and [...]
By Andrew Grill
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Posted January 19, 2009
in carnival
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Tagged "mobile business models", "mobile handsets", carnival, dean bubley, Government, healthcare, marketing, mobile advertising, mobile internet, mobile learning, mobile market, mobilists, thought leadership, Tomi Ahonen
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I spied an interesting article in the Sydney Morning Herald a few months ago, and this post has been in draft for too long – so time to publish, as it is still relevant.
As an expat Australian who spent a few years at Telstra, and was directly involved with the Publicis Mojo team on the “Just [...]
By Andrew Grill
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Posted November 30, 2008
in advertising
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Tagged australia, Bill Obermeier, just get me Telstra, marketing, mobile advertising, mojo, Myne, permission, preference, privacy, publicis mojo, telstra
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Welcome to edition 146 of Carnival of the Mobilists.
It might be my birthday this week, but you get all the presents in terms of some fantastic posts from the world of mobile. This week, the carnival comes to you from London as the attention of the mobile world is focussed on Earls Court and Symbian’s [...]
By Andrew Grill
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Posted October 20, 2008
in carnival
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Tagged 3g americas, 3g broadband router, advertising, Ajit Jaokar, bango whitepaper, carnival, carnival of the mobilists, Chetan Sharma, eu, european union, g1, google andriod, handheld learning, iphone, london, london calling, marketing, mobile advertising, mobile blogs, mobile marketing for newbies, mobile marketing whitepaper, mobile video, mobilists, msearchgroove, mtrends, nfc, Nokia 5800, peggy salz, Rude de Wade, smartphone show, symbian, thought leadership
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In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”.
In the Q&A that followed, he was asked “what idea should we be taking more seriously”.
In his response (copied below) he singles [...]
By Andrew Grill
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Posted September 29, 2008
in advertising
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Tagged campaign, economist, marketing, mobile advertising, mobile marketing, ogilvy, permission, quote of the week, scott seaborn, Sir Martin Sorrell, will collin, wpp
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Over at spotlightideas.co.uk, Eamon Mahony has been burning the midnight oil to compose a list of the top 250 Top 250 Blog Posts in Advertising, Marketing, Media & PR, following on from his earlier list The Top 100 Advertising, Marketing, Media & PR Blogs.
It is well worth a read – head over to Spotlight Ideas now [...]
Another month rolls by, and so it’s time again for the crew at Spinning Around to do the number crunching on the AD Age Power 150 list to see who’s who in the UK blogging scene.
We’re happy to say we’ve crept up 4 places on the UK chart to 38, and up 46 to #358 on [...]
By Andrew Grill
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Posted September 1, 2008
in blogs
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Tagged ad age, ad age power 150, blogging, blogs, marketing, pr blogs, public relations, spinning around, spinning around seventy seven, spotlight ideas, top marketing blogs, top uk blogs, top uk pr blogs, uk top marketing weblogs
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Jonathan Macdonald recently pointed me to a brilliant post by on permission based advertising by Tomi T Ahonen – someone well respected in this space for among other things his communities dominate brands blog.
In Tomi’s posted titled Permission Based is not enough: Understanding mobile advertising from March 20 this year, he argues eloquently that with [...]
Tonight I was finishing an upgrade of the blog from wordpress version 2.5.1 to 2.6 and I saw that Nick Burcher had linked to London Calling so I took a closer look.
He has compiled the top European media and marketing blogs from the Ad Age Power 150 list compiled by Ad Age.
I’m delighted to say [...]
By Andrew Grill
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Posted July 20, 2008
in blogs
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Tagged ad age power 150, advertising, blog rankings, blogger, blogging, blogs, eu, european blogging, european blogs, marketing, ranking, top 100, top european blogs
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image credit: Michael Smetham
Many people are writing about mobile advertising – who’s getting it right, who will win and what the forecasts for 20XX will be – but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and those [...]
Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment.
By now, many of you will have read the summary [...]
By Andrew Grill
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Posted January 27, 2008
in opinion
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Tagged 2008, 3G, advertising, advertisment, broadband, conference, consumer, convergence, creative, davos, Eric, gmm, google, gps, handsets, industry, internet, lbs, location, mapping, marketing, microsoft, mobile, mylocation, navigation, positioning, predictions, privacy, Schmidt, search, social networking, web, wireless
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As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware. Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye.
Then over the next few days others commented [...]
By Andrew Grill
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Posted January 20, 2008
in location
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Tagged advertising, apple, google, google my location, gps, iphone, lbs, Local, location, london, mapping, maps, marketing, mobile, mylocation, positioning, skyhook
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A recent article from the Associated Press “Privacy Delays Ad Targeting on Phones”, and widely circulated on the news wires caught my eye as it highlights some of the current issues facing mobile advertising and in particular location based advertising.
The Media often write about how location can be easily combined with other demographic and customer [...]
We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 – iPhone users raise network hopes.
Quoting the story from [...]
By Andrew Grill
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Posted December 28, 2007
in opinion
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Tagged 3G, advertising, advertisment, data, EDGE, google, hspa, iphone, marketing, mobile, news, o2, predictions, press, sms, text
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mobile advertising – walking the talk
image credit: Michael Smetham
Many people are writing about mobile advertising – who’s getting it right, who will win and what the forecasts for 20XX will be – but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and those [...]