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Tag Archives: location advertising


 

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over.  Now that she is on Foursquare and other [...]

Google geolocation API gets the green light

As foreshadowed by Charles Wiles at the Mobile Monday London event in July, and as announced on the Google Mobile official blog as well as on Charles’ blog, the Google Gears API is now location enabled for both desktop browsers (via IP address) as well as mobile browsers (windows mobile only at the moment) using cell-ID or GPS.
This [...]

Seeker Wireless powers location for mobile advertising

New solution location-enables mobile advertising inventory without the need for GPS

Barcelona, 12th February 2008 – Seeker Wireless, the leader in location and zone detection technology, today announced a new innovative solution for mobile advertising that applies location to standard cellular handsets to drive adoption of mobile advertising.
The SeekerZone™ Mobile Advertising Platform provides the ability to [...]