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Tag Archives: Jouko Ahvenainen

Access to global, open and transparent funding now a reality for tech startups

I received this interesting piece of news from Jouko Ahvenainen who apart from being one of the founders of Xtract is also the Chairman in Grow VC, the pioneer of a new funding models for start-ups. They launched an invitation-only beta last Tuesday, and is aimed at mobile and web start-ups.
Jouko tells me that this [...]

By Andrew Grill | Posted July 5, 2009 in venture capital | Tagged capital, funding for start-ups, fundraising, Grow VC, growvc, Jouko Ahvenainen, mobile startup, simple funding models, start up, stratup, transparent funding, VCmventure capital, venture capital 2.0, Xtract | Comments (3)

Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.
Knowing that thought leaders Alan [...]

By Andrew Grill | Posted February 12, 2009 in advertising | Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract | Comments (2)

Review of must read new social media marketing book

UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]

By Andrew Grill | Posted December 28, 2008 in social media | Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract | Comments (5)

What am I reading over Christmas?

As we’re into the final stretch before Christmas, I thought I would share with you my Christmas reading list (well part of it).
Along with my normal reading of publications such as the Financial Times, Economist etc, I am also going to speed through the following set

From left to right: “Mobile as 7th of the Mass [...]

By Andrew Grill | Posted December 22, 2008 in books | Tagged Ajit Jaokar, Alan Moore, Brian Jacobs, Comunities Dominate Brands, Jouko Ahvenainen, mobile advertising, Mobile as 7th of the Mass Media, mobile social networking, social media, suggested reading, Tomi Ahonen | Comments (1)