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Jonathan MacDonald with the facts on the Blyk story

Busy day here in Amsterdam at the Mobile Advertising 2009 conference, with my friend Jonathan MacDonald chairing – I’m up tomorrow.
Today there has been a lot of noise and discussion in the press about the changes at Blyk and in Jonathan’s post “Blyk Is Not Closing: The Facts As Of 13th May 2009 “ he sets [...]

By Andrew Grill | Posted May 13, 2009 in blyk, mobile | Tagged blyk, blyk closing, blyk facts, blyk model, blyk not closing, blyk story, blyk update, jonathan macdonald, mobile advertising, the facts on blyk, youth mobile network blyk, youth MVNO | Comments (1)

The end game: week 19

Introducing a new section here – the end game. Every week I find things that I’d like to share with London Calling readers – things that are too short for a full blog post, but too long for a tweet. Those of you who do blog will know that it takes a lot of spare [...]

By Andrew Grill | Posted May 8, 2009 in mobile | Tagged blog, end game, Forbes, friday review, jonathan macdonald, MAMA, mobile advertising, Nokia app store, Nokia N97, Ovi, Ovi app store, post, symbian freak, tweet, twitter, vodafone | Comments (7)

Jonathan MacDonald interviews Andrew Grill

I was honoured to be interviewed on camera by Jonathan MacDonald about mobile advertising as part of the everysingleoneofus project.
I rarely watch myself back on video but I was very pleased with the result. On the 17 minute video below, Jonathan MacDonald and I talk about many of the issues facing mobile advertising today – [...]

By Andrew Grill | Posted January 17, 2009 in esoou, opinion | Tagged esoou, everysingleoneofus, Ewan MacLeod, jonathan macdonald, mobile advertising, mobile advertising evangelist, mobile industry review | Comments (1)

Mobile advertising thought leaders share their views on video

This week over at Mobile Industry Review, my good friend and fellow mobile advertising evangelist, Jonathan MacDonald from Ogilvy is hosting a series of video interviews with thought leaders in the mobile advertising space.
In the words of Ewan MacLeod from MIR
I envisioned Jonathan inviting five guests that he really, really rates — connected to the mobile advertising arena — to [...]

By Andrew Grill | Posted January 15, 2009 in thought leadership | Tagged esoou, every single one of us, everysingleoneofus, jonathan macdonald, mir, mobile advertising, mobile industry review, thought leaders, video interview, video views | Comments (2)

London Calling joins HungryMobile Opinions in Mobile initiative

I am delighted to have been invited to contribute to a new initative from HungryMobile called Opinions in Mobile.
Run by CEO Jan Rezab, Opinions in Mobile is an online platform, where top executives and leaders from the mobile services and mobile entertainment industry respond to questions related to the mobile market. A new question is [...]

By Andrew Grill | Posted December 31, 2008 in opinion | Tagged advertising evangelist, Arjan Olsder, Christopher Kassulke, evangelist, executive thought leaders, executives in mobile, hungry mobile, HungryMobile, jonathan macdonald, Mark Challinor, mobile advertising, Monty Munford, opionions in mobile, Orit Fredkof, peggy salz, Russell Buckey, Sven Halling, thought leaders, thought leadership, Ulf Morys, Vassili le Moigne, Volker Hirsch | Comments (1)

Mobile Industry Thought Leaders New Initiative Launched

I am Immensely proud to be associated with this new phase of Jonathan MacDonald’s “yes we can” change program for mobile advertising. Full details below.
Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource
EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the development of [...]

By Andrew Grill | Posted December 9, 2008 in advertising | Tagged advertising uk, aeneus strategy, Carl Taylor, every single one of us, everysingleoneofus, jonathan macdonald, mobile, mobile advertising, mobile advertising best practice, mobile advertising evangelist, Mobile Advertising Netherlands, mobile advertising research, peggy salz, relevant mobile advertising, the communication ideal, Tomi Ahonen | Comments (3)

Mobile Content conference in London 18 – 21st November

I’ve just been invited to Chair the whole of day 3, and also sit on a panel at the IIR Mobile Content Conference in London in the next couple of weeks.
The Panel topic is “What Are The Biggest Hurdles To Developing A Profitable Mobile Advertising Ecosystem?” and I will be joined on the panel (Chaired by [...]

By Andrew Grill | Posted November 3, 2008 in conference | Tagged akqa, conference chair, future of mobile, IIR mobile content, jonathan macdonald, mobile advertising, mobile advertising conference, mobile content conference london, ring ring media | Comments (1)

Location Based Advertising discussion at LBS 2008 in Berlin

Next week in Berlin, I have been invited to give a keynote at the LBS 2008 conference run by IIR Conferences. I am no stranger to this event, having spoken at, sponsored and chaired the LBS 2006 conference in London, and the LBS 2007 conference in Madrid.
Since leaving Seeker Wireless in July, I have been inundated [...]

By Andrew Grill | Posted October 23, 2008 in advertising | Tagged jonathan macdonald, lbs, lbs 2008, location based advertising, location based service, location conference berlin, location enabled advertising, location expert, location expertise, mobile advertising, msearchgroove.com, ogilvy, peggy salz | Comments (0)

Mobile Advertising Is Broken – Who Will Fix It?

I have had a long association with Peggy Saltz from msearchgroove and she has invited me to write semi-regular guest posts on her site. The latest of these addresses the issues we currently face with mobile advertising.
Peggy gives a great introduction to the post over on msearchgroove, and Jonathan Macdonald, one of the drivers behind [...]

By Andrew Grill | Posted October 21, 2008 in opinion | Tagged jonathan macdonald, mobile advertising, mobile marketing, msearchgroove, ogilvy, opinion, permission, preference, privacy, procter and gamble | Comments (11)

The 3 P’s of mobile (and social) advertising from Jonathan MacDonald

At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]

By Andrew Grill | Posted October 15, 2008 in advertising | Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, Foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising | Comments (3)

Mobile advertising debate summary from netimperitive roundtable

I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.�
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]

By Andrew Grill | Posted October 1, 2008 in opinion | Tagged blyk, bmw, debate, dunnhumby, jonathan macdonald, mobile advertising, net imperitive, netimperitive, ogilvy, reactor mobile, roundtable, turkcell, vodafone, what is stopping mobile | Comments (2)

The impedance effect of the mobile industry

I’m an Engineer from way back, so for me the concept of impedance refers to
“the effective resistance to an alternating electric current arising from the combined effect of ohmic resistance and reactance“.
Translated – it means things and people getting in the way.
As some of you know, I present at conferences and speak to people [...]

By Andrew Grill | Posted July 17, 2008 in opinion | Tagged facebook, impedance, jonathan macdonald, location, mobile, mobile advertising, mobile impedance effect, mobile industry, mobile monday, vodafone | Comments (3)