Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising.
Those that have seen me [...]
By Andrew Grill
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Posted January 10, 2010
in applications
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Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application
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News comes from London Calling friend Ajit Jaokar about the first ever Mobile Application Stores Conference at CTIA. From a quick scan of the release, it has a great lineup of speakers. More information is presented below:
The Mobile Application Stores, Strategy and Deployment conference http://www.mobileappevent.com/ is proud to announce its all-star speaker lineup for this [...]
By Andrew Grill
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Posted September 20, 2009
in app store
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Tagged Ajit Jaokar, app store, apple, Chetan Sharma, Chetan Sharma Consulting, CTIA, futuretext, getjar, Grow VC International, imKon, iphone, Mobile Application Stores conference, OMTP, PlayScreen
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On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post).
IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You [...]
By Andrew Grill
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Posted July 5, 2009
in mobile, twitter
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Tagged @centre_court, AELTC, Alan Flack, All English Lawn Tennis CLub, android, app store, AR, Augmented Reality, Brendon Riley, compass phone, google g1, gps, IBM, IBM Seer, IBM UK, iphone, Layar, lbs, location, Mobilizy, ogilvy, Ogilvy UK, Pat Cash, smarter Wimbledon, tennis, The All England Lawn Tennis and Croquet Club, The Championships, twitter, wikitude, Wimbledon, Wimbledon iPhone app
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According to a report in New Media Age, mobile internet usage has grown by 4% in Europe.
According to the Forrester report, some 24% of Europeans regularly access the internet on their mobile phones.
The research found mobile internet use increased over the past year, from 20%, and found the growth in take up increased for consumers [...]
By Andrew Grill
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Posted May 26, 2009
in mobile internet
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Tagged 3G, 4% mobile web growth, apple, barriers to growth, browsing, data roaming, Forrester, Forrester resrearch, hsdpa, iphone, mobile advertising, mobile internet pricing, mobile web, New Media Age, nma, sponsored informaton, Thomas Husson, unlimited data, vodafone
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As suggested by the UK arm of the IAB.
Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc
Simply use http://tr.im/tenthings to re-tweet easily.
1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips
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This week sees London host two important events, one being the G20 meeting, the other is carnival of the mobilists, hosted right here in London at London Calling.
For those of you who don’t know much about the carnival – have a look at www.mobili.st and to the one person this week who emailed me thinking that [...]
By Andrew Grill
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Posted March 29, 2009
in carnival
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Tagged 3g enabled, 7th mass media, Africa mobile costs, Ajit Jaokar, Amazon kindle, America, andrew grill, australia, Barack Obama, blogs, carnival, carnival 167, carnival of the mobilists, Chetan Sharma, china, clud services, cotm, Dennis Bournique, embedded clients, eu, european union, G-20, G20, G20 mobile summit, G20 summit, G20 summit special edition, geekcast.fm, Gordon Brown, india, iphone, iPhone myth buster, James Cooper, Kevin Rudd, london calling, Luxembourg, Martin Sauter, mjelly, mobile, mobile advertising evangelist, mobile blogger, mobile broadband, mobile markets, mobile opinion, mobile sensors, mobile social networking, mobile tribe, mobili.st, mobility, Per-Fredrik, sydney, Tomi Ahonen, twitter, United Kingdom, us iphone traffic, wap review, wireless moves
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With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking…
At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden?
Let’s check for the signs that app stores are really just a new type of walled garden:
- app store [...]
By Andrew Grill
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Posted February 28, 2009
in app store
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Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
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I had a chat to the mippin guys yesterday about a new offering which they are releasing today – more below.
Mippin, the mobile content discovery service, today heralds a new era of interaction between published internet content on Mippin and the touch screen functionality of the iPhone and Android devices. With the first major upgrade [...]
By Andrew Grill
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Posted January 22, 2009
in android, iphone
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Tagged apple, g1, google phone, iphone, mippin, mobile content, mobile content discovery, mobile discovery, mobile sites
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Welcome to edition 146 of Carnival of the Mobilists.
It might be my birthday this week, but you get all the presents in terms of some fantastic posts from the world of mobile. This week, the carnival comes to you from London as the attention of the mobile world is focussed on Earls Court and Symbian’s [...]
By Andrew Grill
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Posted October 20, 2008
in carnival
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Tagged 3g americas, 3g broadband router, advertising, Ajit Jaokar, bango whitepaper, carnival, carnival of the mobilists, Chetan Sharma, eu, european union, g1, google andriod, handheld learning, iphone, london, london calling, marketing, mobile advertising, mobile blogs, mobile marketing for newbies, mobile marketing whitepaper, mobile video, mobilists, msearchgroove, mtrends, nfc, Nokia 5800, peggy salz, Rude de Wade, smartphone show, symbian, thought leadership
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This week’s Carnival of the Mobilists #139 is hosted at MobScure in beautiful Vancouver, British Columbia. Here, many are finally discovering the joy of 3G and mobile lifestyle with the new iPhone, which is extremely popular (random fact – the Nokia flagship N96 has been designed right here at the local Nokia R&D facility).
Visit MobScure [...]
By Andrew Grill
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Posted September 1, 2008
in carnival
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Tagged aldi effect, carnival, carnival of the mobilists, iphone, mobi, mobile, mobile advertising, mobile url naming convention, mobilists, mobilty, mobscure, mobscure.com, nokia n96
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This week the carnival of the mobilists is hosted at mopocket. Head over there to read a collection of posts around mobile social networking, mobile learning, mobile money, mobile security, the iPhone and the new mobile landscape.
Head over now to http://www.mopocket.com/2008/07/welcome-to-the-134th-carnival-of-the-mobilists.php for the best of mobile blogging.
This week’s Carnival of the Mobilists is at Visiion Mobile.
As usual, a great range of news and views on all thins mobile so I encourage you to head over to Vision Mobile and have a read.
This week there are quite a few thought pieces and observations worth reading. The iPhone 3G has kept most bloggers busy, [...]
This week’s carnival of the mobilists is hosted at the Mippin Blog. As always there are number of thought provoking topics and surprisingly wide ranging – given the release of the 3G iPhone this week you might have expected an avalanche of Apple posts and little else.
Another huge week in Mobile – Nokia acquires Symbian, Virgin buys Helio and I still haven’t got a Nokia E71 (my hints to Nokia are clearly not obvious enough…).
This is my second turn at hosting Carnival of the Mobilists (having previously hosted Carnival 115), and if you haven’t visited since then, you will notice we’ve had [...]
By Andrew Grill
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Posted June 30, 2008
in carnival
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Tagged blyk, carnival, carnival 130, carnival of the mobilists, iphone, mobile 2.0 Europe, mobilists, mobility, msearchgroove, Nokia, symbian, symbian foundation
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I have been reading a ton of reviews and views on the new iPhone and so have resisted blogging about it, save my views just become caught up in the iPhone noise.
Travelling home tonight on the tube, I picked up a copy of London Lite, one of London’s two free evening newspapers.
On one of the [...]
…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]
This week we have a new Carnival publisher, Bena Roberts from GoMo news – but she’s no stranger to publishing!
Head on over to GoMo News to read this week’s installment of Carnival of the Mobilists where you can read a collection of fascinating posts on Mobile Search and Android, Softbank Japan’s $430 million investment into the [...]
By Andrew Grill
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Posted May 12, 2008
in carnival
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Tagged admob, android, bena roberts, carnival of the mobilists, facebook, gomo news, iphone, mobile search, nokia headlines, WiMax, xiaonei.com
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Welcome to Carnival of the Mobilists number 115, hosted for the first time on my site, located in London, England. Thanks for stopping by and please feel free to have a look around after you have read all the carnival has to offer this week.
In another week in mobile where there has been much discussion [...]
By Andrew Grill
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Posted March 16, 2008
in carnival
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Tagged apple, carnival, carnival of the mobilists, data, developers, ecosystem, iphone, messaging, mobilists, mobility, network, networking, Nokia, sdk, sip, social, statistics, voip, wireless
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As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware. Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye.
Then over the next few days others commented [...]
By Andrew Grill
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Posted January 20, 2008
in location
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Tagged advertising, apple, google, google my location, gps, iphone, lbs, Local, location, london, mapping, maps, marketing, mobile, mylocation, positioning, skyhook
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We all know that the time leading up to Christmas and New Year is a very slow news period, but many mobile commentators including myself had a quiet chuckle when they read the story on the front page of the UK’s Financial Times on Christmas Eve 2007 – iPhone users raise network hopes.
Quoting the story from [...]
By Andrew Grill
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Posted December 28, 2007
in opinion
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Tagged 3G, advertising, advertisment, data, EDGE, google, hspa, iphone, marketing, mobile, news, o2, predictions, press, sms, text
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I was in the Selfridges Carphone Warehouse store on the weekend in Oxford street, and I happened to walk past the in-store iPhone stand (shown on the left). As I was playing with one of the iPhones on display, I overheard the sales pitch from one of the young sales people to a couple of [...]
