Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
The über adopters and innovators get on first, try it out (as they did at SXSW last year when Foursquare launched) and then tell their friends, build a fan base then the [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @janole, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, facebook, four square, Foursquare, foursquare currency, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter
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ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone.
London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of this [...]
By Andrew Grill
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Posted September 17, 2009
in mobile marketing
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Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton
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I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
By Andrew Grill
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Posted September 16, 2009
in mobile
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Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB
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John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising”
I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John.
His byline for the article is “The real value in mobile [...]
By Andrew Grill
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Posted May 4, 2009
in advertising
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Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership
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A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile).
The campaign is being seeded across mobile sites – you can see the call to action [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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Today Google has finally announced that their street view service has launched in the UK.
Image credit: screenshot from Google maps
As reported on the Brand Republic website:
LONDON – Google has launched its Street View service in the UK which offers ground level pictures of streets in 25 cities including London, Belfast, Cardiff, Manchester and Edinburgh.
The Street [...]
By Andrew Grill
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Posted March 19, 2009
in google
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Tagged google, google street view, google streetview, lbs, location, maps, street level photography, street view, street view uk, stret view UK
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This week’s Carnival of the Mobilists is over at Vision Mobile.
This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice.
Some great posts this week so head over to the Vision Mobile blog for a great read.
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising, app stores, behavioural targeting, Carnival 165, carnival of the mobilists, google, mobile, net neutrality, vision mobile, voice
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Recently, Google announced that they will start “behavioural targeting” for web searches.
From their announcement:
We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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UPDATE: March 6 2009 – since finishing this article last night, my twitter theory about breaking news and the power of twitter search has been once again proven correct. At 09:57 GMT this morning, one of my Melbourne twitter friends @emilyfreeman tweeted “did the earth just move? Seriously??”.
This article was also published by Digital-Media magazine in Australia [...]
By Andrew Grill
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Posted March 6, 2009
in twitter
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Tagged @andrewgrill, ad age, breaking news, dabr, eric schmidt, eureka moment, google, local search, local social search, melbourne earthquake, mobile advertising, mobile social, mobile social networking, mobile social search, twitter, twitter news, twitter search
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With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking…
At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden?
Let’s check for the signs that app stores are really just a new type of walled garden:
- app store [...]
By Andrew Grill
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Posted February 28, 2009
in app store
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Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
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I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM).
As Google have the monopoly on worldwide automated location determination (via their GMM application [...]
By Andrew Grill
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Posted February 5, 2009
in location
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Tagged blogloc, fireeagle, gmm, google, Google latitude, google mobile maps, lba, lbs, locatik, location based services, location sharing, Mapmytracks, mobile advertising, mobile location, nokia maps, Palringo, Puskaradio, social networking
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Over at the official Google mobile blog, I saw this very funny short video that shows how the mobile devices team choose devices for testing and which ones they will develop mobile applications for. Apparently they have over 800 phones for testing!
Quoting from their blog: “We’ve put together a video that gives you a behind-the-scenes glimpse [...]
UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]
By Andrew Grill
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Posted December 28, 2008
in social media
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Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract
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On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London.
Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising.
First up was Gary Gale [...]
By Andrew Grill
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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One of the things I really like about the wordpress theme by Futurosity that I use on the site is the front page post monitor that shows which days of the month I have blogged.
The downside though is that if I don’t post very often in a given month it is pretty obvious! Well November [...]
By Andrew Grill
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Posted November 26, 2008
in conference
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Tagged conference, Estonia, FOM, future of mobile, google, IIR, innovation, location, mobile, mobile advertising, mobile content
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I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November – hosted by Google at their offices in Victoria.
Christopher Osborne has put together an exciting program for the first event with three exciting presenters:
Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies)
CloudMade/Open Street Map – Nick Black (CloudMade)
Location Based Advertising [...]
By Andrew Grill
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Posted November 19, 2008
in location
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Tagged cloudmade, Developers Meetup, Gary Gale, Geo Mobile, google, lba, lbs, location, location based services, london, Nick Black, november 27, Open Street Map, yahoo
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On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London.
The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group.
I was joined by Justin Davies from NinetyTen, and Gary Gale from [...]
By Andrew Grill
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Posted September 25, 2008
in conference
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Tagged bcs, british computer society, buddyping, geoblog, google, lbs, location, maps, vodafone receiver article, yahoo, zone detection
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The next mashup* Event is quite timely given the recent Android / T-Mobile / G1 phone launch.
Tony Fish, Simon Grice and the mashup* crew do a great job in planning and staging these events. I first became involved when invited to chair the location panel at Being-Digital in June.
If you are in London on September 30, [...]
By Andrew Grill
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Posted September 23, 2008
in android
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Tagged android, bbh, g-1 phone, g1, google, google g1, mash up, mashup, mma, Nokia, Stephen Upstone, symbian, Tim Raby, Tom Hume
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Over at MobiAd news, Jim Cook alerted me to an interview with Google’s CEO, Eric Schmidt where he was recently interviewed on CNBC’s Mad Money with Jim Cramer.
Jim has a very good analysis of the interview so I won’t repeat it here, apart from this quote from Eric below:
“We can make more money in mobile than [...]
It was only going to be a matter of time until sponsored Google mobile maps results would appear.
Today when I was seaching for the Waldorf Hotel in London, the actual location was identified by a Hilton logo on my Google mobile maps screen (it was clearly identified as a sponsored link) and the results page also had [...]
Google appear to be the front runners at the moment – is their lead assailable?
With Google’s current domination of the maps space thanks to Google Maps, and their recent upgrade of mobile maps to include my location, and the rumours circulating that soon they will open up their cell-ID database API to third parties – [...]
By Andrew Grill
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Posted August 8, 2008
in location
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Tagged cell-ID, google, gps, location, maps, mashup, mobile, mobile advertising, my location, Nokia, zagme
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Taptu is a search engine for your mobile phone. Starting with music and fact-finding, they offer a load of content to help you find what you need quickly on your mobile.
Last week I had the pleasure of meeting Steve Ives, CEO of Taptu and Christophe Hocquet from Moblr, who are using Taptu to power their social [...]
By Andrew Grill
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Posted July 21, 2008
in search
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Tagged Christophe Hocquet, google, mobile, mobile search, mobile social networking, moblr, search, steve ives, taptu, Vero Pepperrell
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Head over to msearchgroove for my next guest post on location – with a roundup of some emerging location based applications that have started to hit the market.
A summary of the post – titled “Location-Based Social Network Apps Are The Crowd-Pleaser; Is Presence Ready For Prime Time?” is below.
In-Brief: MSG’s favourite LBS pundit Andrew Grill turns [...]
By Andrew Grill
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Posted June 16, 2008
in location
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Tagged advertising, bright kite, cell-ID, fire eagle, google, gypsii, locatik, location, location applications, locr, msearchgroove, nokia maps, rummble, ShoZu, skyhook wireless, sniffu, WiFi, yahoo
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…well not really. The summary from the official Google mobile blog reads
“Wireless phones can make and receive calls because they are connected over the air to a nearby cell tower. The phone knows the ID of the cell tower that it’s currently using. If the phone has GPS, the Maps application on the phone sends [...]
I spoke with Bryan Stockwell from Mobile Commerce at the Navigation & Location Europe conference here in Amsterdam and he told me that they are behind the service I mentioned in an earlier post about the Microsoft LIVE local search product in the UK.
Bryan was on a panel I chaired at the Mobile Location Europe 2008 [...]
By Andrew Grill
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Posted June 5, 2008
in location
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Tagged cell-ID, cellID, conference, google, lbs, location, mapping, microsoft, mobile commerce, Nokia
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Microsoft quietly launched a new feature on the mobile version of their live website at http://m.live.comhere in the UK. As you can see from the screenshots below, there is now a “find me” button.
Users in the UK who access m.live.com from their native WAP browser (would not work on Opera Mobile or Opera Mini) are automatically [...]
By Andrew Grill
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Posted May 31, 2008
in location
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Tagged cell-ID, google, live, live.com, local search, location, location search, microsoft live, my location, search
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Welcome to All About Symbian readers – looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0.
I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have been [...]
By Andrew Grill
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Posted May 26, 2008
in location
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Tagged gmm, google, google mobile maps, gps, lbs, location, location inventory, maps, my location, Navteq, Nokia, nokia maps
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Over at mobileljones.com you will find this week’s Carnival of the Mobilists, where you will see a reflection of mobile’s push to data and multimedia in 2008, and how handset companies, former handset companies, internet companies, new entrants and social networking giants are all involved in mashups of services.
Once again, the mobile world’s finest provide their [...]
By Andrew Grill
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Posted April 14, 2008
in carnival
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Tagged carnival, carnival of the mobilists, facebook, google, lbs, location, mash, mobile, mobilejones, wireless
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When not spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile. A summary of each one is presented below with links to their websites. What I have seen in the first few months of the year is a rapid [...]
By Andrew Grill
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Posted March 30, 2008
in social networking
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Tagged fireeagle, geotag, go, google, gps, gypsii, jaiku, locatik, location, locr, Loki, mobile, networking, Nokia, presence, rummble, ShoZu, skyhook, social, wireless, yahoo, zonetag
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Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around “the end of the GPS party”. Read the full article here
Quoting from Gigaom “SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to [...]
By Andrew Grill
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Posted March 25, 2008
in location, mobile
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Tagged eagle, fire, google, gps, location, mobile, navigation, networking, pnd, sirf, social, yahoo
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