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The battle between the suits and the creatives is back on

I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“.
In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on.
Quoting from the article, John says
“Four decades later, the face-off between [...]

By Andrew Grill | Posted April 30, 2009 in mobile | Tagged , , , , , , , , , , , , , , , , , | Comments (6)

Mobile phone ads hit by spending curbs says the FT

A recent report in London’s Financial Times by Tim Bradshaw claims that
“The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets.
Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television and the [...]

By Andrew Grill | Posted October 14, 2008 in opinion | Tagged , , , , , , , , , , | Comments (4)

What exactly is a “frenemy” – Sir Martin Sorrell, chief executive of WPP thinks Google is one

Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today’s Financial times by Andrew Edgecliffe-Johnson  titled “Advertisers welcome prospect of stronger rival to Google“, Sir Martin describes Google as a [...]

By Andrew Grill | Posted March 17, 2008 in leadership | Tagged , , , , , , | Comments (0)