I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“.
In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on.
Quoting from the article, John says
“Four decades later, the face-off between [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged advertising, always connected, analogue, creatives, credit crunch, digital, digital agencies, financial times, FT, Gen C, John Gapper, madison avenue, media buying, media planning, mobile, mobile advertising, recession, suits
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Recently, Google announced that they will start “behavioural targeting” for web searches.
From their announcement:
We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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A recent report in London’s Financial Times by Tim Bradshaw claims that
“The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing agencies expect clients to increase their budgets.
Advertising agencies say clients are reining in their marketing spending and focusing on proven mediums such as mass audience television and the [...]
By Andrew Grill
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Posted October 14, 2008
in opinion
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Tagged advertising downturn, advertising on mobile, credit crunch, disruptive play, economic downturn, financial times, FT, mobile ad spending, mobile advertising, mobile operators, tim bradshaw
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