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Mobile advertising debate summary from netimperitive roundtable

I was invited to a very interesting roundtable organised by Netimperitive, sponsored by Reactor Mobile and held at the offices of Blyk on Tuesday in London.Â
The attendee list below is a who’s who of the mobile advertising ecosystem, and as such some very healthy and lively debate ensued.
The most common theme of the debate was “why [...]

By Andrew Grill | Posted October 1, 2008 in opinion | Tagged , , , , , , , , , , , , , | Comments (2)

Retail marketing analytics need to leverage mobile as a channel

I attended a very interesting evening at the Institute of Directors in London on Monday on marketing analytics.
Speaking was Robert Diamond who is MD of Emnos, who run Europe’s largest loyalty program, and are competitors to Dunnhumby in the marketing analytics space.
In Robert’s excellent 50 minute presentation, he did not mention mobile once!  A mobile icon [...]

By Andrew Grill | Posted September 30, 2008 in opinion | Tagged , , , , , , , , , | Comments (0)