I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]
By Andrew Grill
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Posted September 30, 2009
in social media
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Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite
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I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously.
Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will [...]
By Andrew Grill
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Posted May 20, 2009
in social networking
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Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com
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The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working. The latest [...]
By Andrew Grill
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Posted November 12, 2008
in advertising, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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I was horrified to read a Financial Times article about a survey that mentioned that an alarming percentage of marketing managers would provide personal information held on customers to 3rd parties without their consent.
The survey, commissioned by StrongMail Systems, an e-mail security company covered 900 data security and marketing professionals, found that 7 per cent [...]
By Andrew Grill
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Posted June 23, 2008
in opinion
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Tagged advertising, conde nast, crm, ethical marketing, ethical marketing manager, junk mail, marketing manager, mobile, mobile advertising, privacy, trust
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