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Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.
Knowing that thought leaders Alan [...]

By Andrew Grill | Posted February 12, 2009 in advertising | Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract | Comments (2)

Review of must read new social media marketing book

UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]

By Andrew Grill | Posted December 28, 2008 in social media | Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract | Comments (5)

Tomi Ahonen’s new book Mobile as 7th of the Mass Media released

I’ve been a big fan of Tomi Ahonen’s writing and approach for a while now, and so I am excited that his new book, Mobile as 7th of the Mass Media has just been released.�
You can download a 30 page extract of the first chapter, or do what I have done, pre-order the bookat Futuretext.
The [...]

By Andrew Grill | Posted August 31, 2008 in mobile | Tagged 7th mass, Chetan Sharma, communities, communities dominate brands, futuretext, mass media, mobile, mobile advertising, Mobile as 7th of the Mass Media, mobile strategy, new book, recommended reading, strategy, Tomi Ahonen | Comments (0)

Tomi T Ahonen on permission based and targeted mobile advertising

Jonathan Macdonald recently pointed me to a brilliant post by on permission based advertising by Tomi T Ahonen – someone well respected in this space for among other things his communities dominate brands blog.
In Tomi’s posted titled Permission Based is not enough: Understanding mobile advertising from March 20 this year, he argues eloquently that with [...]

By Andrew Grill | Posted August 12, 2008 in advertising | Tagged communities dominate brands, marketing, mobile advertising, mobile advertising strategy, permission based, relevant content, targeting, Tomi Ahonen, Tomi T Ahonen | Comments (1)