Shown below is the video of the talk delivered in Amsterdam to an enthusiastic audience of 400 people at Mobile Monday on 1st June 2009 titled:
“This time…it’s personal. How mobile challenges everything we thought we knew about advertising“.

Shown below is the video of the talk delivered in Amsterdam to an enthusiastic audience of 400 people at Mobile Monday on 1st June 2009 titled:
“This time…it’s personal. How mobile challenges everything we thought we knew about advertising“.
UPDATE: 2 March 2009 – Visto Acquires Good
Message to Visto folks – I know your product set well but the Good mobile messaging product is sensational. Please promise to keep innovating the Good suite – it is the closest thing to mobile mail nirvana I have ever seen. When I could not get Good for [...]
Andrew Grill (right) recently spoke with Keith Dyer, Editor of Mobile Europe Magazine at the Femtocell Europe 2008 conference in London. In the short (5 minute) interview, Andrew explains how the Seeker Wireless zone detection technology can be used to enhance the femtocell proposition, and also be used for fixed mobile substitution (HomeZone) services as well [...]
Mobile Europe TV (part of the leading industry publication Mobile Europe) interviewed a range of companies at MobileWorld Congress in Barcelona in February 2008. Andrew Grill was interviewed by Mobile Europe TV on the Seeker Wireless solution around Fixed Mobile Substitution and Mobile Advertising.
Click the picture to view the video or visit the Mobile Europe TV [...]
Australian Journalist, Stuart Corner from iTWire has written an excellent short article on the new Seeker Wireless mobile advertising solution.
Quoting from his report at iT Wire he says
In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning [...]
I was recently interviewed by Richard Tucker (a fellow Aussie) from inbabble.com during a recent media tour for Seeker Wireless. He kindly blogged about the intereview – produced below with his permission.
Interview: Andrew Grill, Seeker Wireless, on their location based technology
Seeker Wireless provides location awareness technology for mobile phones, but rather than offer location based [...]
Andrew Grill will be a keynote speaker at the LBS 2007 conference to be held from Mon 08 Oct 2007 – Thu 11 Oct 2007 at the Melia Avenida America Hotel, Madrid, Spain. See more information at http://www.iir-conferences.com/lbs2007
Andrew will be outlining the latest Fixed Mobile Substitution offering from location specialists, Seeker Wireless.
As location enabling technologies improve [...]
Interview: Andrew Grill, GM Sales and Marketing of Seeker Wireless on location based services
Seeker Wireless has developed solutions to provide location based services on existing unmodified 2G and UTMS handsets. I asked Andrew Grill, GM Sales and Marketing of Seeker Wireless an open question on his view of the future of wireless based location services.
First [...]
Seeker Wireless spoke with Gartner analysts Katja Ruud and Charlotte Patrick at 3GSM 2007 in Barcelona and following this, we received a favourable blog entry here http://blog.gartner.com/blog/comminn.php?itemid=1962
By Andrew Grill, General Manager and Head of Sales, Seeker Wireless
Fixed-mobile convergence (FMC) is a concept to be applauded and if it achieves its aims, it is set to make all our lives easier. The noble aim of FMC is to marry the convenience of mobile with the high quality and speed of fixed line [...]
Source: siddey.wordpress.com
Having operated in “stealth mode” for nearly two years, Australian company Seeker Wireless has revealed that it is in the progress of deploying its high-accuracy mobile location based services enabling technology to a number of European mobile network operators. Formed in 2003, Seeker Wireless has developed a means to reach sub-100 metre location accuracy [...]
July 4, 2006: Andrew Grill Appointed South Australian Business Ambassador in the UK
A team of hand-picked networkers will voluntarily extol the virtues of South Australia during business dealings in Europe, promoting the state as a place to live, work and invest.
Appointed by Premier Mike Rann, the volunteers are a mixture of Australian expatriates and British [...]
At the change-over meeting of the Rotary Club of Sydney on Tuesday, July 4th 2006, Andrew was awarded with a Paul Harris Fellow by the club in regognition of his service to the club and the community over the past 8 years.
In accepting the award, Andrew said he was both “humbled and honoured” to receive [...]
Appeared in The Australian July 18, 2006
Permission obtained from Author to reproduce in full here.
Private details such as age, sex and income have always been valuable in the competitive commercial world. The more you know about your customers the better.
Now another item is fast becoming the must-have personal detail – their location. Advances in mobile technology [...]
Also published on the Sydney Morning Herald website
By BRAD HOWARTH (reprinted below with permission)
May 16, 2006
One of the hardest parts of taking a new technology into a foreign market is finding the right people to talk to.
Trade shows and government agencies play their parts but without personal introductions to the right parties, many companies find themselves [...]
The Australian launch of high accuracy location based services became one step closer with the news that local LBS solution provider Seeker Wireless has achieved sub 100m location accuracy in the Sydney CBD using standard GSM handsets.
Seeker Wireless have been developing high-accuracy, low-cost location based services that utilise existing handsets, and GSM networks.
General Manager of [...]
I was amused to see in the classified motoring section of my local newspaper the Sydney Morning Herald an advertisement that offered a “New” service – allowing you to link the classified ad to the online version at drive.com.au . This is not NEW!
In 2001, when I was running propertylook.com.au, we launched our look-up key [...]
Sydney, 19 November 2004: Mobile marketing is set for a real boost with the introduction of new location based services, claims the newly appointed General Manager of Seeker Wireless, Andrew Grill.
“The possibilities for LBS are endless. Everything from locating the whereabouts of a child, through to rendering assistance for roadside service or ordering a taxi [...]