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Tag Archives: Alan Moore

Mobile Monday Amsterdam #11 Monday June 1st

I’m absolutely thrilled and excited to have been asked to speak at MoMo (Mobile Monday) Amsterdam on Monday 1st June.
The theme for MoMo #11 will be Visions on Mobile and I will be joined by some of the world’s best thinkers including
Joseph Pine II – TED speaker & Multiverse guru
Howard Rheingold – TED speaker & SmartMobs guru
Jamais Cascio – TED speaker & Mobile Sustainability guru
Alan [...]

By Andrew Grill | Posted May 18, 2009 in advertising | Tagged Alan Moore, Amsterdam, Augmented Reality, authenticity, experience economy, Howard Rheingold, Jamais Cascio, Joseph Pine II, June 1st, live stream, mass customization, mobile monday, mobile monday live feed, mobile sustainability, momo, MoMo 11, MoMo Amsterdam, momoams, multiverse, presentation, presenter, Robert Rice, smartmobs, speakerm, TED, this time it's personal, thought leader, Visions on Mobile | Comments (6)

Mobile coupons could be just the ticket for frazzled consumers

Recently while I was sitting in Madrid airport having just come from a very successful meeting about mobile advertising I saw an article in the Financial Times by Jonathan Birchall titled Advertisers switch focus to money-off coupons, so I thought it worth highlighting.
America is well known for its coupon culture, but it seems the economic [...]

By Andrew Grill | Posted February 28, 2009 in mobile coupons | Tagged advertising, Alan Moore, allure of the mobile society, consumers, discount, Jonathan Birchall, mobile coupons, money-off coupons, p&g, procter and gamble | Comments (2)

Gigafone and Xtract partner to create a superior mobile marketing platform

Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.
Knowing that thought leaders Alan [...]

By Andrew Grill | Posted February 12, 2009 in advertising | Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract | Comments (2)

Review of must read new social media marketing book

UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]

By Andrew Grill | Posted December 28, 2008 in social media | Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract | Comments (5)

What am I reading over Christmas?

As we’re into the final stretch before Christmas, I thought I would share with you my Christmas reading list (well part of it).
Along with my normal reading of publications such as the Financial Times, Economist etc, I am also going to speed through the following set

From left to right: “Mobile as 7th of the Mass [...]

By Andrew Grill | Posted December 22, 2008 in books | Tagged Ajit Jaokar, Alan Moore, Brian Jacobs, Comunities Dominate Brands, Jouko Ahvenainen, mobile advertising, Mobile as 7th of the Mass Media, mobile social networking, social media, suggested reading, Tomi Ahonen | Comments (1)

Alan Moore and the allure of the mobile society

I came across a brilliant whitepaper by fellow mobile advertising evangelist Alan Moore titled “The glittering allure of the mobile society”.
Alan was asked to author the paper by Microsoft and it is well worth spending 30 minutes or so reading his excellent views on the allure of the mobile that has started to totally consume [...]

By Andrew Grill | Posted December 9, 2008 in thought leadership | Tagged Alan Moore, microsoft, mobile advertising, mobile advertising whitepaper, the glittering allure of the mobile society, thought leadership | Comments (2)