I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.
As an example of the MMA “drinking their own champagne” (I like this expression so much better [...]
I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
I have been watching the Adfonic guys with interest since I met them in London prior to Mobile World Congress.
I saw Paul and Wes last night at a function pre-launch and I asked them who they saw their major competitors were. “Admob” was the answer. I’m happy to give them some promotion below and enclose [...]
After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.
Â
I was delighted to participate, and we did [...]
I picked up an interesting survey ahead of the UK Mobile Advertising conference to be held in June from James Cameron at Camerjam – full details below.
Operators, brands and agencies all to blame, finds survey
Over-cautious brands and advertising agencies are responsible for stalling the growth in the mobile advertising market, according to mobile industry insiders.
At [...]
Interesting release from the team at Vodafone about their mobile advertising roll-out.Â
Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets.
The full Vodafone release is here.
Vodafone announces today that it has fulfilled its ambition [...]
On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
