I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]
By Andrew Grill
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Posted September 30, 2009
in social media
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Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite
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ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone.
London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of this [...]
By Andrew Grill
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Posted September 17, 2009
in mobile marketing
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Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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I received an interesting report from Jumiper – reproduced below.
HAMPSHIRE, UK: June, 3rd 2009 — Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research.
The report found that constraints on budgets, imposed in the wake of [...]
After coming off stage from a really enjoyable presentation at Mobile Monday Amsterdam, Klaas Weima from Energize.nl asked if I would be prepared to do podcast, and at the same time Matthijs Van Den Broek from Marketing Facts asked if he could do a Vodcast about my talk.
I was delighted to participate, and we did [...]
By Andrew Grill
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Posted June 2, 2009
in mobile
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Tagged "Klaas Weima", "Matthijs Van Den Broek" MoMo, advertising, agencies, andrew grill, brands, energise, keynote, marketingfacts, mobile, mobile marketing, mobile monday, mobile success stories, moibile advertising, MoMo 11, personal, podcast, presenting, thought leadership, Vimeo, voidcast
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Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below:
64% of consumers would grant permission to receive mobile advertising if they are incentivised
FIVE advertisements per day [...]
By Andrew Grill
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Posted May 28, 2009
in research
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Tagged advertising, advertising statistics london, conference, discount code, london conference, london mobile conference, mobile, mobile ad research, mobile ad stats, mobile ad survey results, mobile advertising, mobile advertising slow, mobile advertising stats, mobile advertising success, mobile advertising survey, mobile advertising uk, mobile incentives, mobils statistics, UK mobile advertising, uk mobile stats
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I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously.
Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will [...]
By Andrew Grill
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Posted May 20, 2009
in social networking
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Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com
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I caught an interesting article in today’s Financial Times by John Gapper titled “Madison Avenue feels the squeeze“.
In the article, John looks at how the battle between the “suits” (account execs) and the creatives (the ones who craft the campaigns) seems to be back on.
Quoting from the article, John says
“Four decades later, the face-off between [...]
By Andrew Grill
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Posted April 30, 2009
in mobile
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Tagged advertising, always connected, analogue, creatives, credit crunch, digital, digital agencies, financial times, FT, Gen C, John Gapper, madison avenue, media buying, media planning, mobile, mobile advertising, recession, suits
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This week’s Carnival of the Mobilists is over at Vision Mobile.
This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice.
Some great posts this week so head over to the Vision Mobile blog for a great read.
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising, app stores, behavioural targeting, Carnival 165, carnival of the mobilists, google, mobile, net neutrality, vision mobile, voice
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An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008.
This is a show “all about advertising”, and quoting from a recent story in Campaign below
The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer refers to [...]
By Andrew Grill
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Posted March 15, 2009
in advertising
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Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp
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I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman.
I recently read and reviewed Kenneth’s excellent book, and suggested that as David was a strong fan of DM, he might have liked mobile as a medium for advertising. Well I was partly right, and Jason was [...]
Recently while I was sitting in Madrid airport having just come from a very successful meeting about mobile advertising I saw an article in the Financial Times by Jonathan Birchall titled Advertisers switch focus to money-off coupons, so I thought it worth highlighting.
America is well known for its coupon culture, but it seems the economic [...]
By Andrew Grill
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Posted February 28, 2009
in mobile coupons
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Tagged advertising, Alan Moore, allure of the mobile society, consumers, discount, Jonathan Birchall, mobile coupons, money-off coupons, p&g, procter and gamble
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Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on Advertising“, the cover of which is shown on the left.
Having just read the brilliant biography on David Ogilvy “The King of Madison Avenue“ by Kenneth [...]
By Andrew Grill
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Posted February 1, 2009
in advertising
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Tagged ad man, advertising, advertising genius, BIG IDEA, biography, David Ogilvy, David Ogilvy on mobile advertising, Kenneth Roman, mad men, mobile advertiisng, mobile crm, Ogilvy & Mather, Ogilvy & Mather Worldwide, Palgrave Macmillan, permisison, preference, privacy, WE SELL. OR ELSE
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Russian mobile advertising pioneer Gigafone unveiled as sponsor of the world’s biggest global mobile short film festival.
21st January 2009, Moscow Russia: Gigafone, the leading Russian mobile advertising provider, has today announced its sponsorship of the MOFILM Short Film Festival , to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th of [...]
I caught an interesting article in the Financial Times which outlines a report from the IPA on how media agencies are slow to embrace the online world.
Quoting from the report
The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face [...]
Over at Futurelab, they have a considered review of traditional advertising agencies and how they believe they must change and adapt to stay relevant and in tune with client needs.
In the free slideshare (see below), they suggest in their 12 Remedies to Set Things Right:
1. Become a solution house …
2. … Or Not
3. Talk Money
4. [...]
I read a really interesting article on the weekend in the Financial Times on the demise of the famous advertising agency Collett Dickenson Pearce, CDP to the headline writers, “Colletts” to its friends and rivals. This was on the back of a TV show I caught late on Saturday night called 100 greatest TV ads, [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working. The latest [...]
By Andrew Grill
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Posted November 12, 2008
in advertising, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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This month, the crew at Spinning Around have again dissected the Ad Age Power 150 to list the top marketing blogs in the UK.
This time round, it seems like it was a fair bit of work – so please visit the Spinning Around site for the full list.
London Calling is up 10 places on the [...]
Welcome to edition 146 of Carnival of the Mobilists.
It might be my birthday this week, but you get all the presents in terms of some fantastic posts from the world of mobile. This week, the carnival comes to you from London as the attention of the mobile world is focussed on Earls Court and Symbian’s [...]
By Andrew Grill
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Posted October 20, 2008
in carnival
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Tagged 3g americas, 3g broadband router, advertising, Ajit Jaokar, bango whitepaper, carnival, carnival of the mobilists, Chetan Sharma, eu, european union, g1, google andriod, handheld learning, iphone, london, london calling, marketing, mobile advertising, mobile blogs, mobile marketing for newbies, mobile marketing whitepaper, mobile video, mobilists, msearchgroove, mtrends, nfc, Nokia 5800, peggy salz, Rude de Wade, smartphone show, symbian, thought leadership
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At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy.
Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise across [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, Foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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The Daily Telegraph newspaper in London has been running a series on the “Britain’s biggest private companies” over the last week or so – covering the top 10 retailers, property, manufacturers, food and drink, transport and leisure, business services, financial services, utilities, and resources companies in Britain.
As quoted from the Telegraph website:
Many of Britain’s biggest [...]
By Andrew Grill
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Posted August 22, 2008
in advertising
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Tagged advertising, Bartle Bogle Hegarty, bbh, british airways, daily telegraph, economist, guardian, jordans, media companies, mobile advertising, symbian, telegraph.co.uk, top 10 britain media companies, top 10 list, top ten, uk companies, vodafone
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There are lots of “Top 100″ lists floating around at the moment but this one caught my eye, because rather than just being a long list, the crew over at Spotlight Ideas have grouped their list into different genres, so you can scan down the list (presented below) and look at the favourite blogs for [...]
By Andrew Grill
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Posted August 13, 2008
in blogs
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Tagged account planning, advertising, affiliate marketing, blogging, branding, brands, copywriting, creative, customer behaviour, design, digital marketing, lead generation, media, ppc, sales, selling, seo, small business, social media, spotlight ideas, top 20 blogs, trends, word of mouth
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Over at Cellular news, there is a story on a survey commissioned by Valista and conducted at the Building Blocks 2008 conference held last week found that over 86 percent of the industry insiders interviewed believe that it should take less than a month to launch new mobile content and services with an operator. This [...]
I’m cross posting this from Jonathan Macdonald’s blog who in turn sourced this from Y Combinator.
I’m with Jonathan about number 12 (or soon will be working on this full time – fix advertising and specifically mobile advertising).
You can see the original post here and I have re-pasted the list below.
1. Two things are broken: record labels and [...]
I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research.
I came across this full page O2 ad below. I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh.
Reading the small print, it says “When you connect to [...]
By Andrew Grill
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Posted July 20, 2008
in advertising
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Tagged advertising, brochure, carphone warehouse, fine print, flickr, legal, o2, orange, outdoor, proof read, small print
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Tonight I was finishing an upgrade of the blog from wordpress version 2.5.1 to 2.6 and I saw that Nick Burcher had linked to London Calling so I took a closer look.
He has compiled the top European media and marketing blogs from the Ad Age Power 150 list compiled by Ad Age.
I’m delighted to say [...]
By Andrew Grill
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Posted July 20, 2008
in blogs
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Tagged ad age power 150, advertising, blog rankings, blogger, blogging, blogs, eu, european blogging, european blogs, marketing, ranking, top 100, top european blogs
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I came across a hidden gem today – the Australian Broadcasting Corporation (the ABC – an equivalent of the BBC) have a show called The Gruen Transfer. While some of the London Calling readers know I am an Australian living in London, many of my readers are in the Northern hemisphere, and so would not have [...]
By Andrew Grill
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Posted July 13, 2008
in advertising
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Tagged abc tv, admen, advertising, australian, bbc, comedy, gruen, gruen transfer, madmen, new zealand, pitch, tv show, victor gruen
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Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks. He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups.
“They aren’t looking at the [...]
I was horrified to read a Financial Times article about a survey that mentioned that an alarming percentage of marketing managers would provide personal information held on customers to 3rd parties without their consent.
The survey, commissioned by StrongMail Systems, an e-mail security company covered 900 data security and marketing professionals, found that 7 per cent [...]
By Andrew Grill
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Posted June 23, 2008
in opinion
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Tagged advertising, conde nast, crm, ethical marketing, ethical marketing manager, junk mail, marketing manager, mobile, mobile advertising, privacy, trust
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