I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]
By Andrew Grill
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Posted September 14, 2009
in featured, social media
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Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, education, engage, facebook, financial times.miltinational brands, future trends in advertising, integrate, learn, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, new models, Nicholas Negroponte, ogilvy, Omnicam Media, peer advocacy, Philippa Brown, rules for social media, social media, social media expert, social media strategy, social networking, step change, twitter, United Airlines, united breaks guitars
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space.
You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://bit.ly/ad2020 to access this blog post.
While the [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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One of the industry’s sharpest minds, Peggy Anne Salz from msearchgroove has penned a simply brilliant column that looks at mobile advertising.
Her takeaway from the article is republished again below:
“Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle the channel [...]
By Andrew Grill
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Posted February 27, 2009
in opinion
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Tagged acision, analyst, Gigafone, mobile advertising, msearchgroove, netsize guide, ogilvy, opinion, Peggy Anne Salz, RCR Wireless, thought leadership
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Barcelona, February 13th 2008. Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, today announced that it is working with zone detection technology provider Seeker Wireless for the provision of location-based charging. With its expertise in rating and charging, Acision will initially launch “HomeZone” to enable operators [...]
