This post looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.
You can’t help noticing how fast social networks are growing around the world, and with the two that get the most press lately – Facebook and Twitter, the real question is what does the explosion of [...]
By Andrew Grill
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Posted October 6, 2009
in social networking
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Tagged Allan Moore, facebook, microsoft, mobile internet, mobile internet adoption, mobile internet plans, mobile meets social networking, mobile social, mobile social media, mobile social networking, mobile web, moso, orange, Orange social life, social media, social networking, the glittering allure of the mobile society, twitter, vf360, vodafone 360
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I received some interesting news from my friends at Xtract – press release below – looks interesting. Jouko and the team are a very smart bunch, as I have blogged previously.
Social Links On-Demand gives mobile operators 39 per cent faster payback time
Helsinki, Finland and London, England — 20 May 2009 – From today, Xtract will [...]
By Andrew Grill
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Posted May 20, 2009
in social networking
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Tagged advertising, community dynamics, cost per relevant audience, CPRA, crm, Emily McDaid, Hatch PR, Julien Theys, marketing, mobile advertising, mobile social media, operators, pay-as-you-go service model, press, press release, SaaS, screen digest, social intelligence, social links, Social Links On-Demand, social media, social networking, targeted advertising, viral, Xtract, xtract.com
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London is a diverse and interesting city, and having lived here for the last 2 years I am constantly amazed at the interesting people I come across each week.
This morning I attended a social networking event, and met Mario Cacciottolo who has a really interesting concept and website called someone once told me.
He has an [...]
Over at Stephen Waddington’s excellent Wadd’s tech pr blog (currently number 25 on the top 50 UK advertising blogs chart) there is a very good discussion on the different “types” found on twitter.
This sits nicely with my recent discussion on twitter as a serious business tool vs waste of time.
Read the whole post on Stephen’s blog [...]
Over at Faster Future, David Cushman has an excellent pitch for why traditional advertising won’t work in social networks. He brilliantly uses the concept of a presenter “broadcasting” to an audience to show how traditional advertising works, then breaks this down into how social networks receive and digest information in groups.
“They aren’t looking at the [...]
When not spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile. A summary of each one is presented below with links to their websites. What I have seen in the first few months of the year is a rapid [...]
By Andrew Grill
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Posted March 30, 2008
in social networking
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Tagged fireeagle, geotag, go, google, gps, gypsii, jaiku, locatik, location, locr, Loki, mobile, networking, Nokia, presence, rummble, ShoZu, skyhook, social, wireless, yahoo, zonetag
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I have been writing a lot about mobile social networking lately, and over the past 2 days have experienced the power of it first hand.
Below is a summary of how a few reasonably low resolution pictures of the new Heathrow Terminal 5 on opening day ended up on a new social media website, Now Public.
I [...]
By Andrew Grill
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Posted March 29, 2008
in blogs, media, social networking
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Tagged BA, bbc, crowd, flickr, heathrow, journalist, media, mobile, networking, news, nowpublic, powered, reporter, ShoZu, sky, social
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With the increase in the launch of mobile versions of social networking sites such as
m.facebook.com
m.linkedin.com
m.twitter.com
m.youtube.com
m.myspace.com
(ps notice a pattern here – no .mobi extension for these major sites – does this point to the fact that consumers will decree dot m is the winner)
..it got me thinking about the link between the PC version of a [...]
By Andrew Grill
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Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
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Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By Andrew Grill
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile.
Like many stories at the moment about GPS, the author makes a few generalisations.
In the closing paragraphs, the BBC reporter Marc Cieslak notes
“This location based technology does throw up the potential for annoying features however.
If retailers [...]
By Andrew Grill
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Posted March 9, 2008
in advertising, gps, location, mobile, social networking
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Tagged ads, advertising, advertisment, detection, gps, Local, location, maps, mobile, navigation, Nokia
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