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Category Archives: social media

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to be exhibit a similar hype curve to that of Twitter.
The über adopters and innovators get on first, try it out (as they did at SXSW last year when Foursquare launched) and then tell their friends, build a fan base then the [...]

By Andrew Grill | Posted March 13, 2010 in mobile, social media | Tagged 4sq, @andrewgrill, @janole, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, facebook, four square, Foursquare, foursquare currency, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter | Comments (37)

Social Media World Forum Europe 15-16 March 2010

There is a great Social Media conference being held in London next week and looking at the conference program, it looks like being a great event and very timely. From their website…
Europe’s leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition to be held at Olympia conference centre in London.
Conference [...]

By Andrew Grill | Posted March 12, 2010 in social media | Tagged #SMWF, #ukelection, @SocialNetworkWF, barclaycard, Bebo, COI, facebook, Ikea, linkedin, london social media conference, Marks & Spencer, Mercedes-Benz, orange, social media conference, social media forum europe, twitter, UK Election, Virgin Atlantic | Comments (4)

What new skills are required for social media aware marketers?

As promised in a previous post “Why are clients still scratching their heads about Social Media?” I wanted to look at the additional skills that marketing leaders will need to possess from now on to understand the new world of social media and drive real benefit from it.
This post has been prompted by some research [...]

By Andrew Grill | Posted March 6, 2010 in social media | Tagged corporate experience, digital media skills, london recruitment, london social media skills, major players, MajorPlayers, marketing leaders, new media, new media skills, new technology, recruitment, revolution magazine, social media, social media expert, social media influencer, social media marketing, social media recruitment, social media skills, social media skills shortage, startup experience, twitter, walk the talk | Comments (2)

Visible Technologies Secures $22 Million in Funding

I’ve worked with some pretty exciting companies and teams over the years, and I’m delighted to be helping Visible Technologies expand internationally. Today they have announced a new round of funding ($US22M), and I can tell you that the future looks very bright indeed for this smart company that is helping brands and agencies navigate [...]

By Andrew Grill | Posted January 13, 2010 in social media | Tagged Blake Cahill, Centurion Holdings, dan vetras, elizabeth morgan, Ignition Partners, In-Q-Tel, investor AB, Investor Growth Capital, kelly pennock, Matt Krna, social media analytics, social media growth, social media intelligence, social media marketing, social media monitoring, social media tools, social network, social network intelligence, social networking, social networks, Starting the Social Media Conversation, visible technologies, wpp | Comments (1)

How to prevent your own “Eurostar moment”

No doubt many people around the world are aware that Eurostar passengers were subjected to some fairly uncomfortable experiences over the weekend as 5 Eurostar trains broke down as they entered the Channel Tunnel.
The issue seems to be the rapid change of temperature a the trains entered the channel tunnel from the French side (freezing [...]

By Andrew Grill | Posted December 20, 2009 in social media | Tagged @little_break, channel tunnel, crisis management, dave black, Eurostar, eurostar crisis, eurostar moment, eurostar twitter, little break, mobile optimised, mobile website, operations delivers, PR, public relations, Rachel Clarke, Robin Grant, social media, social media gap, tech crunch, techcrunch, twitter crisis, we are social | Comments (14)

Mind the Social Media Gap

This article first appeared in the PointZero magazine, issue 2 October 2009.
It is often said that marketing helps consumers decide which product they should buy, and the customer service and operations department of any company is where this work can come undone in a flash.
As rightly identified by Dave Evans in a recent post titled [...]

By Andrew Grill | Posted October 16, 2009 in social media | Tagged customer service, Dave Carroll, Dave Evans, engage, facebook, integrate, learn, listen, listen learn engage integrate, marketing, mind the gap, operations, pointzero, social business, social media, social media advertising, social media metrics, social media monitoring, social media platform, social thermometer, twitter, United, united breaks guitars | Comments (7)

Why are clients still scratching their heads about Social Media?

I read an interesting report in the Telegraph yesterday that says London is the “social media capital of the world”. This is not hard to believe – a city of 8 million people that the Telegraph claim would rather tweet than talk to each other on the tube.
But with such a focus on social media [...]

By Andrew Grill | Posted September 30, 2009 in social media | Tagged advertising, brands, Cathy Wilcox, conversation, crm, dave edwards, engage, engagement, facebook, integrate, isnack 2.0, John Bell, Kraft, learn, listen, Listening, london social media capital, London twitter capital, ogilvy, ogilvy 360, ogilvy 360 digital influence, ogilvy pr, ogilvysocial, Participating, Peter Friedman, Revolution magzine, rory sutherland, social crm, social media, Social Media experts, starbucks, step change, twitter, twitter conference, twitter for brands, Vegemite | Comments (15)

Are social networks creating a generation of techno addicts?

The short answer is no I do not believe so, otherwise I would not have set up @madeleinegrill’s twitter account for when she is older.
Last week I was asked by Sky News to provide comment on the issue of “Techno addiction”, as a result of a report by Northampton University, where a study of 1,200 people carried out [...]

By Andrew Grill | Posted September 28, 2009 in social media | Tagged addicted to text, Amelia Torode, attention deficit, bbc, blackberry, blackberry flashing light, blackberry light, blackberry orphans, distraction, email light, email overload, facebook, guardian, information overload, Mark Stone, Nada Kakabadse, Northampton University, Outlook, overload, productivity, Professor Nada Kakabadse, Sigel press, Sigel report, sky, Sky News, Sky News TV, social distraction, social media, social media addicts, social media children, social media orphans, social network anxiety, social network research, Susan Bailey, techno addcicts, techno addiction, Techno Addicts: Life Style Through Technology, twitaholic, twitter, twitter addiction, xobni | Comments (5)

First look at new Vodafone 360 social media initiative & new apps #vf360

Today Vodafone announced their new Vodafone 360 initiative #vf360 to raise the stakes in the mobile social networking and app store battle between operators. Designed as a major refresh of their Vodafone Live! initiative, Vodafone 360 aims to go beyond a simple web portal and instead link Vodafone customers with their favourite mobile applications and [...]

By Andrew Grill | Posted September 24, 2009 in social media, vodafone | Tagged 118 118, 118118, ESPN soccernet, facebook, friends, KGB, lbs, location, maps, photos, social media, social networking, Timeout, Timeout film, Tube Exists, twitter, vf360, vodafone, vodafone 360, vodafone facebook, Vodafone Mclaren Mercedes, Vodafone shop, vodafone social media, vodafone social networking, vodafone twitter | Comments (29)

Listen, Learn, Engage and Integrate – 4 rules for brands using social media Part 1

I have been fairly quiet on the blogging front of late (inversely more active on twitter), but in between posts I have been spending a lot of time talking to large, well known companies about their social media strategy. Like many in the mainstream press, I keep reading that social media / Twitter / Facebook [...]

By Andrew Grill | Posted September 14, 2009 in featured, social media | Tagged acision, advertising 2020, brands using social media, Campaign magazine, competitive advantage, education, engage, facebook, financial times.miltinational brands, future trends in advertising, integrate, learn, listen learn engage integrate, lsiten, mainstream, marketing degree, marketing education, measure, media strategy, new models, Nicholas Negroponte, ogilvy, Omnicam Media, peer advocacy, Philippa Brown, rules for social media, social media, social media expert, social media strategy, social networking, step change, twitter, United Airlines, united breaks guitars | Comments (51)

Not enough agencies are adjusting to the online world warns IPA

I caught an interesting article in the Financial Times which outlines a report from the IPA on how media agencies are slow to embrace the online world.
Quoting from the report
The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face [...]

By Andrew Grill | Posted January 15, 2009 in advertising, social media | Tagged advertising, IPA, media agencies, social networks | Comments (0)

Review of must read new social media marketing book

UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book.
I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a [...]

By Andrew Grill | Posted December 28, 2008 in social media | Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract | Comments (5)

Gravity > best twitter and foursquare mobile client for S60 3rd edition from mobileways.de

UPDATE: 13 March 2010: Gravity now supports Foursquare. See my post on the value of Foursquare and if you want to be able to post from your Nokia to Twitter AND Foursquare, then Gravity is the app for you. Grab it now (just $10) from l0n.eu/getgravity
UPDATE: 30 March 2009: This post is getting a lot of [...]

By Andrew Grill | Posted September 6, 2008 in mobile, social media, symbian | Tagged 4sq, 4square, @janole, best foursquare mobile app, best twitter mobile client, dabr, dabr.co.uk, four square, Foursquare, foursquare and twitter, foursquare nokia app, foursquare symbian app, foursquare twitter, gravity, gravity twitter client released, mobile twitter, mobile twitter client, mobileways, Nokia, nokia twitter, phone screen demonstration software, phone software, remote professional, S60, S60 twitter, Symbian S60, symbian software, Symbian twitter, symbian twitter app, symbian twitter application, tiny twitter, twitter, twitter and foursquare, twitter on your mobile | Comments (7)

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