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Category Archives: retail


 

Unilever testing mobile coupons and barcodes

As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons.
Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying
“The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has to do [...]

By Andrew Grill | Posted June 12, 2009 in retail | Tagged , , , , , , , , , , , | Comments (0)

Tesco signs up Unilever to trial of mobile-based Clubcard scheme

No sooner had I blogged about Microsoft’s view of 2019 with a great short video on mobile meets retail,  I read in this week’s edition of New Media Age that Tesco (the UK’s largest retailer) has signed up Unilever to a trial of a mobile-based Clubcard scheme.
Article from NMA by Alex Farber below:
Tesco Mobile has signed Unilever as [...]

By Andrew Grill | Posted March 12, 2009 in retail | Tagged , , , , , , , | Comments (1)

The future of mobile meets retail

I came across the video presented below over at Dave Knox’s blog Hard Knox Life (he’s a Brand Manager at P&G), who in turn found it at Feed: The Digital Design Blog.  It was previewed at the Wharton Business Technology Conference by Microsoft Labs – looking at “Microsoft 2019“.
The video shows how mobile might meet retail [...]

By Andrew Grill | Posted March 12, 2009 in retail | Tagged , , , , , , , , , , , , , , | Comments (3)