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Category Archives: research


 

Mobile advertising bucks downward trend reaching $5.7bn by 2014 says Juniper

I received an interesting report from Jumiper – reproduced below.
HAMPSHIRE, UK: June, 3rd 2009 — Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research.
The report found that constraints on budgets, imposed in the wake of [...]

sneak peek at upcoming UK mobile advertising survey

Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below:

64% of consumers would grant permission to receive mobile advertising if they are incentivised
FIVE advertisements per day [...]

Mobile advertising in Brazil

One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world.
Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil.
He was writing to me to [...]